P Zero

Pirelli’s clothing and accessories label. The tyre manufacturer launched a line of technical sailing shoes using their “P Zero” rubber originally created for Ferrari for the sole. They were so successful that the following year a line of clothing and accessories was launched, with Allegri in charge of outerwear, Brighton Industries for luggage, and Sector for watches. The distribution was entrusted to multi-brand shops, but the opening of some P Zero shops is planned for the future. A children’s range is on its way. The overseas markets for the label include France, England, Sweden, and Spain.

Pablo et Delia

English ready-to-wear label from 1971 to 1979, designed by Pablo Meshedjian (1937-86) and Delia Cancela (1940), who both trained at Buenos Aires Fine Arts school. At the beginning of the 1980s they worked on fashions for the catalogues of the mail-order company 3 Suisse.


Cesare (1956). Shoe designer. In the 1980s his men’s line, with its nonconformist designs and outrageous advertising campaigns, stood out in what was a traditional and conservative field. The brand’s story started in 1948 with Giuseppe Paciotti’s classic and very high quality range of shoes. After his artistic studies, Cesare inherited the business from his father in 1980. Innovation and high quality are combined with strong geometric shapes and the prolific use of metallic accessories. At the same time he started working with Versace and Gigli. At the beginning of the 1990s he launched a women’s collection, followed a few seasons later by a range of handbags, cases, backpacks, hatboxes, and overnight bags. In 1998 he launched a range of eyewear.
&Quad;2001. The year closed with a turnover of 49 million euros, an increase of 13 million from the previous year.
&Quad;2002. Launch of the new collection “Paciotti 4Us.” The brand was one of the 40 Italian exhibitors participating in WSA International in Las Vegas, one of the most important fairs for the US shoe market. Launch of a handkerchief shaped bag called Hebe, like the “servant” of the gods charged with pouring out ambrosia at banquets.
&Quad;2003, February. The New York Fashion Institute of Technology Museum celebrated Cesare Paciotti’s shoes, along with Gucci handbags, and hundreds of other designer pieces, in the exhibition Italy, in the Life Styles. From May to August Cesare Paciotti’s more classic footwear was featured at the Metropolitan Museum of Art in New York in Goddess, an exhibition exploring and underlining the influence of Classical dress on the fashion of the last three centuries, through a collection of hundreds of garments, prints, and photographs from 1800 to the present day.

Padded down jacket

Originally worn for sporting activities, then — as happened with the Parker and Husky jackets — adopted for everyday use, especially but not only by young people. Very warm, it is padded with goose down. In fact its success both as protection against the cold and as a fashion garment is down to the use of natural fibers in place of synthetic or vegetable fibers for the padding. Black or brightly colored, in the form of a jacket or calf-length coat, in times when animal rights and ecology are respected, it is preferred by young women to wearing furs. With its characteristic striped or lozenge-shaped padding, sewn into waterproof silk, this garment has been seen during many seasons, and looks likely to become a timeless classic.


A pattern originating in Asia, often used for shawls from the 19th century onwards. Like many fashion terms, it became known by the name of a city: in this case Paisley, a Scottish town famous for the production of a type of combed wool perfect for square shawls or dressing gowns, decorated with purple and brown patterns copied from precious Indian cashmere shawls from the turn of the 18th and 19th centuries. Paisleys were adopted straightaway by the most elegant women, starting with Josephine Beauharnais who was given a splendid one by Napoleon. The paisley or cashmere pattern has never really been shelved. Every so often it reappears on the fashion scene: like in the 1980s when it had yet another revival as the emblem of the Italian fashion house Etro, appearing on shawls, dresses, skirts, necklaces, bags, and even furnishings.

Paisley Museum

Museum of the paisley shawl, named after the town. In Paisley in the 1800s shawls were woven to imitate those imported from Kashmir from the end of the 1700s (with multicolored furled leaf patterns), but using less prized wool for a less exclusive market. The museum was instituted in 1871 when this fashion was already declining. It has over 1,000 examples which are shown in rotation. The museum is equipped with a weaving workshop where old techniques are taught. The Study Centre allows for close analysis of the shawls and other paisley-related materials.


Men’s shoe company founded in Cerreto Guidi (Florence) in 1923 by Giulio Brotini, who was descended from a family of craftsmen that had worked for the court of the Grand Duke of Tuscany in the 19th century. From 1946 it was managed by his son Luciano. It soon developed into a small business, but without abandoning its craftsmen’s traditions. It took the present name of Pakerson in 1958. In 1964 it won the Oscar for the best footwear for export. The family continuity of the company is ensured by Antonio and Andrea Brotini, trusty custodians of an exclusive, high-quality craft.
&Quad;2003. Announcement of the opening of two shops in Russia, in Moscow and St Petersburg. Contract for a line of footwear with the designer Valentin Yudashkin. Having been one of the biggest promoters of the expansion of Italian footwear in Eastern Europe, Antonio Brotini quit the presidency of ANCI, the Italian association of shoemakers, to take up the top position at the equivalent European association.
&Quad;2003, September. Given the excellent results from the Russian market, two more flagship stores were opened in Almati, Kazakstan and in Kiev, Ukraine. The collaboration with Yudashkin continued with a complete line of footwear, handbags, and women’s accessories for Summer 2004.