Baldinini. Italian shoe factory, established in 1910 in San Mauro Pascoli. Each year it manufactures 250,000 pair of shoes, 60% of which is exported.

Baldinini. Italian shoe factory, established in 1910 in San Mauro Pascoli. Each year it manufactures 250,000 pair of shoes, of which at least 60% is exported. It has showrooms in Milan (Montenapoleone), in Düsseldorf (Königsallee), and in London (St. John’s Wood). Since 1992 the company has expanded in Eastern Europe, where it has single-brand shops, the most important of which is the Moscow store on Revolution Square, a few steps away from Red Square. For the last thirty years, the company has been managed by Gimmi Baldinini.

In 2001 Mariella Burani Fashion Group bought 50% of the brand. Then the brand ended the following year with a total turnover of €22 million, with a net profit of 5%.

In addition to shoes, boots and sandals, Baldinini over the years has increased its production by adding fashion bags in various styles and shapes, micro-leather accessories, such as wallets, purses, key rings and cases; jackets, jackets, coats in leather and precious furs in different colors and combinations.

The brand also opened a men’s boutique in via Verri, Milan.

A presentation at Pitti Immagine of the results of the partnership between Baldinini and the German brand of men’s and women’s fashion René Lezard created for the manufacture of men’s shoes.

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Bally, a luxury men’s and women’s accessories brand founded in Switzerland in the mid-nineteenth century In the 90s, Bally entered the clothing market.

Bally. Swiss brand of shoes. It dominates the industry, with 6 factories in Switzerland, 2 in France, 1 in England and an extensive distribution network throughout Europe. The brand is proud of being able to combine mass production with great craftsmanship. The company was established by Carl Franz Bally in 1851 in Schönenwerd. Fifty years later it expanded to France and, by the 1930s the company had 56 shops in Paris and the rrest of the country. By 1965 there were 240 Bally shops in 50 foreign countries. Then in 1978 the firm was taken over by the Swiss holding company Oherlikon Bürhle.

In the early 1990s, Bally entered the clothing market. Shoes remained the core business, with about 9 million pairs produced each year. The managers of the brand didn’t worry about making a sensation or shocking people at the fashion shows. They didn’t even care about top models presenting their shoes. No, they care only about what is important, which means sales. The shoes are manufactured in leather that is so beautiful and soft as to feel like fabric. They are best appreciated from up close because of the cut, the weave, the folds, and other signs of skilled craftsmanship. It is fashion meant to be worn, a “clean” elegance which starts from below because Bally is above all a giant in footwear.

Bally advertisement campaign, SS18.

Bally from 2000

In 1999-2000, the American company Texas Pacific Group (TPG) acquired Bally from Oerlikon-Bührle Holding Ltd. The brand therefore launched a new strategy aimed at repositioning the company as a luxury brand. Then in 2002 Bally International AG announced that Marco Franchini has been appointed CEO. The new Design and Product Directors were also appointed.

Over the years Bally continues to open new stores and renovate existing ones. Renovations were carried out in London, Hong Kong, Geneva, Beverly Hills, Moscow, Kiev. New stores were inaugurated in Sydney, Las Vegas, Johannesburg, Kuwait, Taipei, Changsha and Shenzhen (China), the new “store concept” is further implemented.

Being the international luxury brand that boasts over 155 years of history and having a turnover that improves and strengthens every year, Bally in 2007 relies on a creative director: Brian Atwood. In just ten years he became one of the most influential footwear designers in the industry. Additionally Brian coordinates all aspects of design and leads the design team made up of Johnny Coca, Andrea Pompilio and Sara Johnson.

In the fall/winter of 2007 Bally continues to expand its network of stores with new openings in Berlin, Odessa, Moscow, Donetsk, Krasnoyarsk, Damascus and Bucharest. On April 22, 2008 LABELUX Group, a new holding operating in the luxury sector with offices in Vienna and Milan owned by the Viennese family-run holding company Joh. A. Benckiser SE, announces that it has reached an agreement with TPG Capital for the acquisition of Bally International AG.

Bally recently

Then in 2018 Bally could speak the Chinese language. Shandong Ruyi investment holding becomes the new majority shareholder of Bally international A.G. which also controls Aquascutum. The conditional is a must. Despite the premises, in fact, in 2020 the transaction signed with the Luxembourg-based Jab holding to acquire the majority of the maison has not yet been concluded. The Shandong Ruyi investment holding could not raise $ 600 million to finance the purchase.

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Babouche. Moroccan-style house of slippers founded in 2000 by Patrizio Miceli, Cyril Saulnier and Pierre Jacquet with the help of Marrakech’s shoemakers.

Babouche. Manufacturer of Morocco-style slippers. Founded in 2000 by Patrizio Miceli, Cyril Saulnier and Pierre Jacquet. These three men, with the help of the shoemakers of Marrakech, created these babouches by adjusting them to an urban, western style. Some of them, in fact, have a slight heel. They can be striped or with flowers, and made of leather, denim, snakeskin, silk, or tweed, even in a camouflage pattern.

Gold babouche.

Sold in France in fifty points-of-sale, Babouche slippers have been quite successful, and are by now on sale in twelve other countries.

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Alima. The brand Alima was born in 1997 from one of Franca Carraro’s ideas, a stylist born and raised in the Brenta Riviera. 

Alima. Line of shoes which got its start with ballet slippers. The brand Alima was born in 1997 from one of Franca Carraro’s ideas, a stylist born and raised in the Brenta Riviera. Additionally her creativity and flair have made it possible, with a unique product, to open a world. The product is the ballet slipper  and the world is represented by its many variations in both materials and colors. The ballet slipper is omnipresent in every season, comfortable, practical and light, easy to style.  In fact the collection offers a the ballerina shoe in every possible variation: rounded, pointed, in an oriental style, decorated, and pop.

Franca Carraro understood this and made the slipper a protagonist. In just two seasons, the success of the brand extends from national to international. Her style is elegant, sporty, sparkling and her proposals are many and perfect for all occasions. A perfect balance between comfort and design.


On the market since 1998, it immediately gained immediate acclaim, the brand’s shoes are worn daily by business women, teenagers, mothers and daughters.

Produced and distributed by Maliashoes, the factory of Elche, near Alicante, Spain. Its lines include Alima Blu for sneakers, Alima Hope for elegant slippers, and Alima New Born for small shoes for infants.

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Adidas is a brand of the Adidas Group, German multinational company that produces sports articles also with the brands Reebok and TaylorMade Golf.

Adidas is a brand of the Adidas Group, German multinational company that produces sports articles with the brands Adidas, Reebok and TaylorMade Golf.

The origins of Adidas

The history of the company, recorded in 1949, begins in 1924 when the brothers Rudolf and Adolf Dassler founded the Gebrüder Dassler Schunfabrik company. Adidas designs and manufactures sneakers suitable for athlete’s foot. The gold medal won by Jesse Owens in the Berlin Olympics in 1936 was the first great achievement and the beginning of a great story.

Due to some differences in the meantime, in 1947 the brothers separate. Rudolf starts his Puma company, which will become – like its rival sister – a prominent name in the footwear scene.

On August 18, 1949 Adolf gave birth to the Adidas brand, whose name is composed of his nickname – Adi – and the first three letters of his surname. The three characteristic stripes of the logo immediately accompany the brand, while the clover was purchased in 1951 by the Finnish company Karhu Sport.

The history

Adolf Dassler’s shoes were worn by the German national football team. They became famous through the victory of the national team at the 1954 football world championships. As early as ’56, many athletes competed in Adidas at the Melbourne Olympics. Since 1967, through cooperation with the French brand Le Coq Sportif, Adidas has entered the sportswear market.

In half a century of life, this brand stood out as the most prominent during some of the most prestigious worldwide sports events. For example, in 1971, Muhammad Alì and Joe Frazier both wore Adidas shoes during the boxing match called the “fight of the century”. In 1972 the company was the official supplier of the Olympics Games.

Muhammed Ali and Joe Frazier during the match in 1971.

Adi Dassler was the first foreigner accepted into the Hall of Fame of the sporting goods industry of the US.

Upon his death, in 1978, the management of the company passed into the hands of his wife Käthe, his son Horst and the latter’s daughters. In 1986 the American rap group Run DMC released the song My Adidas in which video they appear wearing a pair of Adidas Superstars. From this moment the brand becomes a recurring reference of youth cultures and an established brand in hip hop culture. In 1988, the company introduced one of the most recent innovations in the production of sports shoes: the Torsion system.

From 1990 to 2000

In 1990, following a period of crisis in the company, the Dassler family sold 80% of its shares to Bernard Tapie. Tapie was a  controversial businessman. Four years later, in 1994, after the bankruptcy of the industrialist, the.French entrepreneur Robert Louis-Dreyfus acquired Tapie’s shares. In 1995 Adidas became a joint stock company. A year later, at the XXVI Olympics in Atlanta, the three-striped club equips 6,000 athletes from 33 countries and 220 medals, 70 of which gold, are won by Adidas sponsored athletes. The company has an advertising return that leads to a 50% increase in clothing sales. In the same year, the American nu metal band Korn composes a.d.i.d.a.s., a tribute to his favorite brand that consolidates the brand’s position in the imagination and in the youth market.

In 1997 Adidas, with a workforce of 10,000 employees, took over the French company Salomon and changed its name to Adidas-Salomon AG. With this acquisition, the brand also becomes the owner of TaylorMade Golf and Maxfli. Thus he gives birth to Adidas Golf, which allows the compete with the golf line of its direct competitor Nike.

In September 2000, the first Adidas Originals Store was inaugurated in Berlin. With about 3200 square feet the store at the Berlin-Mitte is intended only for original collections of shoes and accessories and for special editions such as the Crystal Superstar, of which only 100 pairs were produced.

One of Adidas Originals’ model, the Superstar.

From 2000 to 2005

In 2001 the company opened its horizons to fashion by starting a series of collaborations with fashion designers. The first collaboration is with the Japanese designer Yohji Yamamoto who presented his first collection, called Y-3, in 2002. Since 2003 Y-3, a luxury sportswear-à-porter line, is sold in the best fashion stores of the important international capitals. It even comes to show on the calendar during New York Fashion Week. The limited edition capsule collection for a selected network of stores, created for Adidas by American designer Jeremy Scott, is from the same year.

In 2004 the collaboration with Stella McCartney was born for a women’s line that brings fashion content to sportswear; the line was launched on the market in 2005 under the name Adidas by Stella McCartney and since 2008 it has been presented during London Fashion Week.

In 2005 Adidas Group sells Salomon to the Finnish company Amer Sports Corporation; in its place, on January 31, 2006, Adidas Group acquired Reebok International Ltd.

Herbert Hainer remains CEO of the new Adidas Group while Paul Fireman, from his position as CEO at Reebok International Ltd., becomes a consultant to Hainer.

Adidas from 2005 to 2010

In 2007 the brand announces the production of lacrosse equipment. In July 2008, he grants the 600 best US college players with the Adidas National Lacrosse Classic. Also in 2008, the Ashworth clothing company becomes fully owned by TaylorMade – Adidas Golf; the same year Adidas enters the English cricket market and sponsors some batters becoming the official sponsor of some Indian Premier League teams. In 2009 he launched SLVR a line of sporty but elegant clothing, aimed at an adult market that combines typically urban elements with the world of fashion.

A year later Adidas NEO was born, a line designed for teenagers. The collection consists of footwear and clothing with special pieces made with the advice of football star David Beckham.

The brand’s best-known line is Adidas Original which, designed on the brand’s heritage, reissues classics of sportswear and sneakers from the past.

Adidas is today one of the two largest manufacturers of sports clothing and accessories, covering all sports disciplines and sponsoring internationally renowned teams and athletes. Its proximity to the world of youth cultures is evidenced by the recent birth of Adidas SB (Skateboarding), a line designed exclusively for skate that boasts a team of international athletes.

In early 2008, the company hired Canadian company Sid Lee as an advertising agency for Adidas Originals. In 2010 Sid Lee became the official advertising agency for the entire brand.

From 2010 to 2017

On March 16, 2011 Adidas launches its largest global advertising campaign which.for the first time combines the three largest product categories. Adidas Sport Style, Adidas Sport Performance and Adidas Original.

The ADV is directed by Roman Gavras and combines the diversity of the.brand in 30 and 60 seconds of commercials for TV and cinema and in a more extended version of 2 minutes for online. Among the protagonists of All Adidas are great music, film and sports stars.such as Katy Perry, David Beckham, B.o.B, Lionel Messi, Derrick Rose, The Like, Louis Smith, Cyclops, the All Blacks and the Adidas SB team.

Lionel Messi x Adidas in an advertising ad from 2018.

Over the years, through advertising, testimonials, collaborations and the quality of products in specific sports activities, the label has become one of the leading brands on the world market. It has 42,541 employees against the 34,400 of its main competitor Nike Inc.

2017 to 2020

In 2018, the sportswear giant set a record on the stock exchange. With increases of more than 7%, ending the first quarter with sales of almost 6 billion euros, in spite of analysts’ estimates.

The European Court, in June 2019, intervened on the registration of the trademark, declaring its distinctiveness null and void. In 2014, the EU Court had accepted the registration of Adidas’ logo. It has three parallel strips equally spaced and of equal width applied on the product in any direction. During the following two years, however, he had canceled the registration,.accepting the application for invalidity introduced by the Belgian company Shoe Branding Europe, which considered the brand to be devoid of any distinctive character.

In October 2020 the brand announced the collaboration with Wolford to create ‘Studio Motion’ and ‘Sheer Motion’. Two capsule collections characterized by.performing and supportive garments, made with opaque and transparent knitting techniques to enhance the silhouette.

Adidas is one of the many companies that is committed to implementing the production of eco-sustainable products. Among these companies we can find Aveda, Zara, Stella McCartney, H&M and Asos.

Additionally, the Adidas group has five eco-sustainable collections: Primeblue, Primegreen, Parley, Run for the Oceans and a collection that partly contains recycled materials.

Adidas x Parley.

Adidas recently

Run for the Oceans, inaugurated in 2017, is an event to raise funds for cleaning and safeguarding the oceans.

Additionally in 2019, Adidas decided to shift their production materials with recycled plastics in the ocean. The company expected to make 11 million shoes with recycled plastic. Furthermore they also decided to create a 100% recyclable shoe called the Futurecraft Loop. The concept of the shoe is made to be remade. The shoe is expected to be sold in 2021.

Adidas has launched its first maternity activewear collection. The new collection is created in collaboration with women in different phases of their pregnancy. This is in order for the clothes to stretch and fit different stages of the journey. Comfort and support are the main features of this collection. The materials used are made from light-weight and high-stretch fabric mostly around the stomach and chest so that women can wear it during and postpartum period.

Furthermore on October 1, 2020, the company issued eight-year Green bonds that will be listed on the Luxembourg Stock Exchange. This capital will go to finance environmental and social initiatives within the company. The announcement came a few days after the issuance of Chanel and Burberry‘s Green Bonds.

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Accessoire Diffusion

Accessoire Diffusion is a brand of French shoes. It made its début in 1978 and was created by Jean Paul Barriol when he was 27 years old.

Accessoire Diffusion is a brand of French shoes. It made its début in 1978 and was created by Jean Paul Barriol when he was 27 years old. He studied at Beaux-Arts of Saint-Etienne.

At the time, he intended to become a “set designer”. He began in 1975 creating a collection of espadrilles for Kenzo Takada. In this regard he declares:

Mes premières collections, je les ai dessinées sur un coin de table

In 1976 he opened his first boutique in Saint-Tropez, “the place to be” of the 70s.

At the beginning, Jean-Paul Barriol only designed one collection a year. All the fashionable young women flocked to the boutique on the rue de la Ponche to buy the famous multicolored clogs in natural leather.

Meeting enormous success, in 1978 the production was moved to the Billard plant in Saint-Symphorien-sur-Coise. Managed from father to son since 1802, the Billard shoe factory is one of the oldest in Europe.

In 1985 Jean-Paul Barriol was the forerunner of the famous stretch ballerina that can still be found in a 21-color colourway. In 1991, the designer also began to think about creating ultra-feminine and very refined models, breaking away from the androgynous style of the previous models.

The famous jewel shoe adorned with flowers, chains, anklets, Swarovski stones that delicately dress the foot.

In 2016 the designer begins to give up the baton. He gives new life to Accessoire Diffusion, surrounding the brand with a new team of stylists and reviving the iconic models of the brand.

Accessoire  Diffusion Boutique

For the new concept of its emblematic boutique, the Accessoire Diffusion brand called Atelier No / Made. it is a studio of young architects from the prestigious La Cambre art school. By mixing eco-responsible materials, it combines respect for the environment while being innovative in its design. The shop has been deliberately designed with recyclable and natural materials. African Okoumé wood for the shelves, sisal for the floor, the choice of an ecological paint.

Accessoire Diffusion
The boutique opened in 2017.

Furthermore the main store was designed by Isabelle Stanislas, of the So-an Architecture studio. The facade and the interior furnishings play on the harmonies of beige and ecru. There is also clarity in the whitewashed parquet, touches of pearl mosaic and the velvet-covered walls. A minimalism that wants to be warm.

In addition, designer Avril Gau that initially was the artistic director for 3 seasons, has extended her collaboration with Accessoire Diffusion for 2 years. This validates the stylistic repositioning initiated shortly after the acquisition of the brand by the Vivarte group almost four years ago.

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Louboutin, Christian