Olivia Palermo


Olivia Palermo is an American entrepreneur, influencer and style icon who became known thanks to the reality show “The City”

Born in 1986, Olivia Palermo was born in New York from Douglas Palermo, a wealthy real estate developer of Italian origins, and from the interior designer Lynn Hutchings. After graduating from St. Luke’s School in Connecticut, she continued her studies by enrolling first at the American University of Paris and then at the Communications Faculty at The New School in New York. It’s known that she became famous in 2006 when Patrick McMullan, immortalized her at a benefit party for the New York upper class.

Her career took off in 2008 when she joined the cast of the American reality show “The City” broadcasted on MTV. In 2009 she signed a contract with the modeling agency Wilhelmina Model and her face appeared on many magazine covers known as Elle Mexico, ASOS Magazine, In Style and Marie Claire Uk; collaborations with Vogue Uk, where she gave advices to the readers in terms of look, style and fashion.

olivia palermo look


Her looks casual and sophisticated immediately became popular and highly copied, so in 2011 she created her personal blog which, over the years, has become a real point of reference for millions of girls all over the world. In fact, within her blog, Olivia writes several articles telling the latest trends, her travels and the flagship collections of the moment.

With her looks that mix low-cost dresses from Zara or Topshop with other luxury brands such as Burberry or Louboutin, she gains many followers and soon presides over fashion weeks around the world. Valentino Garavani defined her as the only true influencer able to mix various dresses with style.

In 2011 she became a judge before the Project Runway program and after Ireland’s next top model. In the meantime, she also dedicated herself to charitable initiatives such as Operation Smile and Friends Committee of New Yorkers.

The association with fashion became stronger and stronger when she undertook some collaborations with international brands. Between these: Karl Lagerfeld, Diane Von Fürstenberg , Aquazzura, Stuart Weitzman. In addition, she was also a testimonial for Hogan, Max & Co, Mango and Rochas.

Olivia Palermo x aquazzurra
Olivia Palermo X Aquazzurra


In February 2020 Olivia Palermo debuts with her first clothing line that bears her name. The collection reflects her style: sophisticated and glamorous. It is sold on her website, exclusively from Saks Fifth Avenue and in specialty stores around the world.

She has an advocation for layered looks, so she wanted layering to be the key concept of her first collection. In fact, the undisputed protagonists are the clothes are midi printed blouses, wide trousers, shirts in silk and lace, skirts, a sheath dress and leather dresses.

Olivia Palermo Collection
Olivia Palermo’s Collection

In May 2021, the Olivia Palermo Beauty line was launched. It consists in make-up products and body care products enclosed in a jewelled pack. The attention is in the details and from simple tricks, they turn into statement to display and take with you.

Olivia Palermo beauty
Olivia Palermo beauty line


Chiara Ferragni

Koji Tatsuno