American brand founded by Mark Badgley (born in East Saint Louis, Ill., in 1961) and James Mischka (born in Burlington, Wisc., in 1960), who presented their first Collection in New York in 1988, demystifying and simplifying glamour.
Their refines afternoon and evening dresses are made in cotton brocade, silk, and wool velvet. Simplicity, wearability and perfect tailoring are their trademark. According to Vogue, Badgley and Mischka created “the perfect black dress, new but without being a novelty.”
For the Oscars in March 1999 they dress both Jennifer Lopez and Laura Dern in black.
In September 2001 the two designers decide not to show their collections at New York Fashion Week. This was a first after 12 years of shows. Among their reasons, the imminent opening of two new boutiques.
In 2002, for the spring-summer 2003, the two designers, included in Vogue’s list of the ten best American designers, propose fashion that is “more accessible.”
In 2009, thanks to the acquisition of the brand by Iconix Brand Group, the brand reached higher levels, including different collections and elements: Badgley Mischka Couture, Platinum Eveningwear, Platinum Sportswear, Couture Evening and Day Handbags, eyewear, shoes, jewelry, lingerie, perfumes and wedding dresses.
It might also interest you: