When design meets performance. Pirelli Design is the evolution of Pirelli PZero, technology and design. Known for their premium car segments.


  1. The History
  2. Pirelli Clothing
  3. Pirelli PZero
  4. Pirelli Design
  5. Watches
  6. SCI
  7. Inflatables
  8. Clothing for Cycling
  9. Pirelli Design and Motorcycle MV Agusta Brutale 800 RR

The History

Founded in 1872, Pirelli is one of the world’s leading tire manufacturers, with 19 plants in 13 countries and a commercial presence of over 12,500 stores in over 160 countries.

Specialized exclusively in tires for cars, motorcycles, and related services, it is the only one in the industry to be a “pure consumer tire company”.

the company boasts a distinctive positioning in the High Value tires, products with a high technological component in which it has over 1,900 approvals thanks to a consolidated partnership with the most prestigious manufacturers.

Active in motorsport since 1907, the company is also present in over 460 motor and motorcycle championships, including the Formula 1 World Championship, of which it is the exclusive supplier since 2011 and represents a constant challenge in terms of technological innovation.

To achieve the highest levels in terms of performance, safety and containment of environmental impacts, the company has always been strongly committed to Research & Development. In particular on High Value tires, an area in which, over the last three years, it has invested an average of 7.4% of the relative revenues, one of the highest levels among the world’s largest producers in the sector.

Pirelli Clothing

The combination of Pirelli-clothing was born in 1877 in the factory founded by G.B. Pirelli for the processing of rubber, which kicks off the production of sanitary ware and haberdashery: overcoats, capes, coats for travelers, coachmen and soldiers. Technical, reliable, well designed and realized garments.

Over time, the Pirelli brand acquires a more and more glamorous aura: first with the famous calendar, and in more recent years with a communication strategy that involves great photographers and plays the cards of irony and sex appeal (as the image of sprinter Carl Lewis in start position and with stiletto heels, made by Annie Leibovitz in 1994).

Following the launch of the first calendars, according to a market research, the three adjectives that the public attributed to Pirelli were: glamor, sexy, fashion.

At the end of the 90s, the project was born to create a series of clothing and accessories that was no longer just technical, but also distinguished by a strong reference to the Pirelli world (the tread as a graphic inspiration, rubber as leitmotiv material) and a high design content.

Pirelli PZero

In January 2002, the first lines of footwear for men and women under the PZero brand were presented. They were inspired by the technical sailing shoes in which the sole resumed the design of the tire tread created for Ferrari, the PZero, from which it took the name.

The success is such that, the following year, a line of clothing will be launched by Allegri and subsequently the watches were produced by Sector Group. These licenses were then followed by that of the glasses with De Rigo and that of children’s shoes.

The distribution was entrusted to multi-brand stores and to the Flagship Store in Milan. Among the foreign markets: France, England, Sweden, Spain, United States.

Afterwards, PZero brought back the production of sneakers and also the clothing industry.

Pirelli Design

In 2016 Pirelli PZero takes the name of Pirelli Design which is born as a natural evolution of the previous Pirelli PZero.

In keeping with their focus on the Prestige and Premium car segments, its objective is to enhance the Pirelli brand by developing targeted design projects that take advantage of the company’s technological know-how, together with selected partners representing the excellence in each sector of reference, in order to offer unique, iconic and unrepeatable products.


With this spirit, in 2017, collaborations of excellence were born, such as the one with the Maison Roger Dubuis, pure and extreme expression of the watchmaking manufacture with a strongly sporty spirit.

Together with Pirelli Design, Roger Dubuis conceives the Excalibur Spider, a collection of limited-edition 8 and 88-piece watches featuring a strap made from the blend of a Pirelli tire that has competed and won car races in major competitions. motorsport.

Pirelli Design Pirelli Excalibur Spider
Pirelli Excalibur Spider

This collection will be followed in 2018 by Excalibur Spider Skeleton Automatic in elegant black titanium with intense blue or white-white accents of your choice. In these last Pirelli special editions with the Caliber 820SQ, the skeletonized and fluted titanium bezel with black DLC coating is completed by a overprinted crown of blue or white rubber, coordinated with the blue or white stitching of the strap.

To seal the union are the legendary motifs of the tread that reproduce the trace of the Pirelli CINTURATOTM Intermediate tire.

Pirelli Watches

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In February 2017 Pirelli Design presents the first Sport Carve Ski with rubber.

It is a ski in a limited series that guarantees a high level of performance with more pronounced sidecuts than normal to better adapt to the different snow conditions ensuring speed and maneuverability.

This ski was born from the partnership between Pirelli and Blossom, a leader in the “hand-made” construction of highly performing skis in compliance with the great artisan tradition of Val Chiavenna.

Within the sandwich construction of the ski, characterized by the superimposition of layers of various materials, they inserted an anti-vibration rubber layer that allows to damp up to 60% the energy of the stress suffered by the ski during the descent.

The end result is a ski that allows the skier to have excellent performance in both short and long-haul corners. As a result, skiing is safer, more fluid and more precise, guaranteed by the exceptional stability of the ski.

Identified by the iconic P logo of the long episode, it is presented in 7 colors inspired by the colors used by Pirelli to distinguish the competition tires. Each color is made in a limited and numbered series of 110 pieces in honor of the Pirelli Motorsport anniversary that in 2017 turns 110 years of activity.

Pirelli Design Sci
Pirelli Design Sci


In mid-2017, Tecnorib, one of the leading companies in the sector and already licensed for the PIRELLI inflatable boats for several years, launched the new PIRELLI 1900 model at the Cannes Boat Show, the new flagship that completes the range of inflatable boats. PIRELLI brand.

The new boat collects the legacy of the models that preceded it, enhancing their experience, know-how and technology, but adding for the first time to the strongly sporty DNA a liveability from a large yacht.

The Pirelli 1900 is immediately recognizable by a new unique design element reported on the rubber dinghy tube: the tread pattern of the Cinturato ™ Blue Wet wet tire, used in the highest track competitions. A true tribute to the expertise gained by Pirelli in terms of tires from “extreme wet”.

Pirelli Design Pirelli 1900
Pirelli Design Pirelli 1900

Clothing for Cycling

In the second half of 2017 at Eurobike, Pirelli Design presents the capsule collection of cycling clothing developed with Castelli, the first brand to bring innovation in cycling clothing and Italian company with more than forty years of history that is used to test the its products with the greatest professional cyclists.

The company returns to the cycling world not only with P ZERO Velo bike tires but also with a special clothing line dedicated to the most experienced cyclists, who seek maximum performance not only in the choice of their tires but also in their garments, in which they seek maximum quality and also style.

The new garments are inspired by the P ZERO Velo tires and feature a color code that recalls the language of its treads: silver for Road Racing, red for the Chrono and blue for the Four Season. The flagship product of the collection is the Aero Race 5.1 Jersey. The fabrics used on the front and rear showed a saving of 22 watts in the wind tunnel compared to a normal cycling jersey at 40 km / h. But it’s not just aerodynamics, it’s also comfort and durability.

Pirelli Design Technical Cycling Jersey
Pirelli Design Technical Cycling Jersey

Pirelli Design and Motorcycle MV Agusta Brutale 800 RR

At the end of 2017 the company was officially selected as the sole tire supplier for all motorcycles produced by the Schiranna company. This means that all the models currently in production, and those that MV Agusta will commercialize in the future, will fit Pirelli tires as original equipment.

The collaboration between two top-of-the-range and Made in Italy companies has been sealed with a limited edition of a very successful model, the Brutale 800 RR, customized by the Castiglioni Research Center in collaboration with Pirelli Design, the specialized Bicocca laboratory in the design of design projects with excellent partners.

The result of this synergy is the “Brutale 800 RR PIRELLI“, as this version of the naked varesina was truly exclusive for the set-up, components and production in very few units and was presented at the EICMA in November 2017.

The customization of this limited edition model focused on components and colors. The saddle, for example, was created specifically for the Brutale 800 RR PIRELLI and stands out for the matching stitching with each of the two color versions proposed. The support of the front optical unit is painted black, as well as the rear frame.

The tires obviously also play an important role: compared to the standard model with DIABLO ™ RED III original equipment tires, the Brutale 800 RR PIRELLI is fitted with DIABLO ™ SUPERCORSA SP tires in sizes 120/70 ZR17 front and 200/55 ZR17 rear with the 6 “back circle specific for this model.

The colored tires (optional) will be respectively with red or blue band, depending on the chromatic version to which they are combined.

Pirelli Design MV Brutale
Pirelli Design MV Brutale



Casadei is an Italian luxury brand that designs and manufactures stylish footwear including pumps, sandals, platforms, sneakers, boots and accessories.


  1. The Origin: Quinto and Flora Casadei
  2. First Platform Shoe
  3. The Famous Casadei Pump
  4. Second Generation
  5. Brand Expansion
  6. 50th Anniversary
  7. Current Situation

The Origin: Quinto and Flora Casadei

Casadei is an Italian shoe factory that was established in S. Mauro Pascoli, Forlì Italy at the end of the 1950s as an artisanal workshop with particularly skilled production. The brand journey as the global footwear leader is anything but ordinary. If you see their success trajectory from an aerial overview, you’ll find that their growth arc is streaked with design excellence and entrepreneurial gut.

The label’s quest for age defying and bold designs began in the year 1958. Quinto and Flora Casadei are the protagonists of Casadei’s spirited tale of two cordwainers who made footwear for the inbound tourists in the eastern Italian coastline. Together, they built the legacy of their humble shoe label in a workshop of two. Tucked away in San Mauro Pascoli in Forli, the provincial town of Romagna Rivera, the Casadei pair brought in the beginning of a new art form of shoe-making, in a region primarily known for agriculture and renaissance frescos.

Casadei Fall/Winter 1963 Campaign
Casadei Fall/Winter 1963 Campaign

The 1960s saw the development of a more formal business structure, the beginning of exports to Europe, the U.S. and the Far East, and the start of a full-fledged line dedicated to evening wear and a Collection of bags. By the late sixties, the whispers of Casadei’s detailed luxury spread beyond the Italian frontiers. After dressing feet of strangers on vacation with their exotic offerings, the family-run business expanded in terms of production scale and international presence. The company gained structure and channelled its focus on catering exports to larger sections of European market as well as the United States of America.

First Platform Shoe

They elevated a level above from their initial line of sandals and launched the first series of platform shoes, a popular and trendy choice in the eccentric decade of the ‘60s. Early seventies allowed the two shoemakers to shift their base from the homely workshop to an industrial facility. This change triggered the journey of a new kind of shoe-speech.

Mame Fashion Dictionary: Casadei Shoes Fall 1971 Campaign
Casadei Shoes Fall 1971 Campaign

Taking the platforms as their prototype, they experimented with the idea of lace-up and slip-on generation of platforms. Further, they added a dose of bravery in design by creating a line of platforms covered with fabrics sporting delicate embroidery. Later, they switched gears to introduce an era of leather pumps balanced on low flared heels.

By the end of the seventies, their instinctual understanding of versatility and utility kicked in with the earliest version of Casadei boots that can be zipped down from thigh-high, to knee-high and finally to short booties. With a new prototype in market to be tried on, they also expanded their presence in Asian market. By 1977 they were now open for business in the Japanese market.

The Famous Casadei Pump

Casadei pumps from the 80s
Casadei pumps from the 80s

In the early eighties, the label expanded its operation to the Middle East. After the roaring feat in the feet fantasy expedition with their boots and platform shoes, Casadei turned to the category of pumps. Their rendition of pumps saw an imaginative exploration with polka dots and velour tulle, finished with high conical leather heels dipped in golden hue.

In a matter of no time, the pumps secured a spot in their hall of fame, and till date is considered an iconic product by the label. Designed to adapt the graceful curves of the feminine feet, the label continues to dabble with different fabrics, finishes and embroideries to create newer identities with passage of time. Towards the end of the eighties, the label was quick to adapt to the sportswear trend by building a dictionary of hybrid sneakers and football boots with heels.

Second Generation

Cesare Casadei Portrait in Office
Cesare Casadei Portrait in Office

Like most family-run operations, every company witnesses the arrival of a new protagonist in the story. For Casadei it was appointment of Quinto and Flora’s son, Cesare Casadei, as the next creative director of the business. Cesare took office in 1994 to continue Casadei’s ongoing journey. Cesare’s first-hand experience in production amplified the promotion of their ‘Made In Italy’ brand image at an international level. Cesare’s arrival also marked the beginning of unisex styles. Subsequently, he also signed off the manufacturing of casual footwear, each spectacular in their own regard.

Spring/Summer 1995 Campaign. Photographed by: Nick Knight
Spring/Summer 1995 Campaign. Photographed by: Nick Knight

In early 2000s, the label made a decision to relocate its Milanese showroom to Via dell’Annunciata, that was eventually remodelled to become the Milan headquarter for the company. At this time, the brand became a favourite amongst a growing mass of celebrities. Hollywood’s A-listers were photographed wearing Casadei iconic creations, making the label become a significant name to be reckon with in the fashion circuit. Casadei also became a popular choice for various fashion publications when globally recognised photography talents shot the brand’s advertising campaigns.

Brand Expansion

Casadei Flagship Store London
Casadei Flagship Store London

In October 2002 the company, which employs 200 people, opened a new single-brand shop in the heart of London, at no. 12 Beauchamp Place, in the Knightsbridge section. In the firm’s worldwide activity, Italy is the second market after the U.S., and has 400 points-of-sale, 4 of which are single-brand shops (Milan, Florence, Rimini, and Ferrara). With Germany, it is the most important in Europe. Two more boutiques are opened in Russia, in St. Petersburg and Moscow. The company’s choices for expansion are supported by the excellent turnover, which in 2001 reached €32,604 million, an increase of 14.82% in comparison to the previous year.

The Federation Of Italian Footwear in 2004 launched a limited edition of postage stamps to celebrate and commemorate the legacy of Casadei. This very move reflected a mark of respect for an Italian label that represents the ideology of fashion forward footwear.

50th Anniversary

Casadei turned 50 in the year 2008. To commemorate the brand’s half a century worth of eye-catching designs and artisanal glory, photographer Ellen Von Unwerth was called on board. The result culminated itself in a grand book featuring Casadei’s footwear through the years, followed by an exhibition at Milan’s La Triennale. Together, they encompassed the celebratory tones of the brand’s golden jubilee.

50th Anniversary Party Exhibition. Photographs Featured By: Ellen Von Unwerth
50th Anniversary Party Exhibition. Photographs Featured By: Ellen Von Unwerth

With every progressing year the label opened its door to a new territory. The beginning of 2010s sees Casadei launching into a full throttle mode in the landscape of brand expansion, with the opening of boutiques in Rome, Cannes, Dubai, Casablanca and finally in New York. Apart from expansion, the year 2010 itself marked the momentous presentation of Casadei heels and shoes during the Milan Fashion Week.

After conquering the brick and mortar setups, the label discovered the digital world with the launch of their website in 2012, followed by the arrival of their e-commerce boutique in 2013.  Later in 2015, Cesare Casadei and Architect Marco Costanzi gave Milan its first footwear concept store, followed by the unveiling of a new boutique in the exclusive Albemarle Street, Mayfair London. In the same year, the company re-launches its online shopping portal, a step taken in the direction of establishing new aesthetics and vision.

Current Situation

Casadei Famous Blade Stiletto Campaign 2016
The Famous Blade Stiletto Campaign 2015

Casadei kickstarted 2017 with the Super Bowl game in United States of America. Lady Gaga, who was chosen to deliver the prestigious half-time performance was spotted in the famous Casadei blade stilettos during the pre-game show. Also, Victoria Beckham is frequently seen wearing the Blade Stiletto, a favorite of celebrities because its claimed to be the comfiest of all brands.

Till date, Casadei continues to be a story of an entrepreneurial swiftness and smartness, one that is hallmarked by expert craftsmanship and well sought-out innovation. It is a testimony of Italian heritage and vision, all summed up with gracious use of vibrant colours, blended with artisanal values.


Bulgari is an Italian jewelry and luxury goods brand that produces jewelry, watches, fragrances, accessories, and hotels.


  1. The Origin: Sotirio Bulgari
  2. Bulgari Style
  3. Third to Fourth Generation
  4. Bulgari Hotels
  5. #Raise Your Hand
  6. LVMH Acquires Bulgari
  7. Current Situation

The Origin: Sotirio Bulgari

Bulgari is a dynasty of Italian jewelers that started with Sotirio Bulgari, a native of Epirus, Greece. He began his career as a jeweller in his home village Paramythia. He arrived in Italy in 1879 and brought the goldsmith tradition of ancient Greece. In 1885, he opened a shop in Rome, on via Sistina, offering pieces made with both ancient and modern goldsmith techniques. The business developed and, 20 years later, the firm found a new headquarters in via Condotti.

Starting in the mid 1900s, the production took on precise and original physical characteristics. This is the result of the creative commitment and entrepreneurial intuition of Sotirio’s two sons, Costantino and Giorgio, who had joined the company’s management in the early 1930s. Costantino, interested especially in collecting, started to gather artistic objects. Such as icons, carved jades, to deepen his study of the ancient goldsmith’s art. He wrote the book Argentieri, Gemmari e Orafi (Silversmiths, Jewelers and Goldsmiths), a fundamental work for knowledge of the Italian goldsmith tradition. Giorgio was put in charge of the commercial management of the company.

Bulgari Style

Bulgari's First Serpenti
Bulgari’s First Serpenti

At the end of the 1940s BVLGARI introduced the Serpenti bracelet-watches, with coils in Tubogas or in gold mesh. This style is still popular today. In the meantime, the jeweler’s boutique became a favorite meeting place of the aristocracy, of rich American tourists traveling to Rome, and of the cinema’s international jet set. Introducing the cabochon cut and the use of colored stones set in yellow gold, Bulgari launched a new style of great inventive freedom. The emblem of tradition was instead carried by the ancient Greek and Roman coins that were offered as the central pendants in necklaces and link bracelets shaped like a gas pipe, or as decorative motifs in rings, brooches, earrings, and furnishings in silver. The impeccable manufacturing, refinement in composition, and unmistakable designs turned these jewels into real cult-objects.

Third to Fourth Generation

Bulgari Advertising Campaign 1960
Advertising Campaign 1960

In the 1960s, the company was joined by Costantino’s daughters, Anna and Marina, and also by Giorgio’s sons, Gianni, Paolo and Nicola. After Giorgio’s death in 1966, his son Gianni led the company as co-chief executive with his cousin Marina. These last two are the present heads of the company, together with their nephew Francesco Trapani, who is general director. In the 1970s, the company began to expand on the international market, opening subsidiaries in New York, Paris, Geneva, and Monte Carlo.

In 1985, Gianni resigned as CEO and in 1987, he left the family business after selling his one-third stake in the company to his brothers Nicola and Paolo. The brothers were named Chairman and Vice-Chairman of the company and nephew Francesco Trapani was named CEO. Trapani’s goal to diversify the company started in the early 1990s.

The 1980’s and 1990’s are marked by an era of opulence. Bulgari’s perfect adaptation to the contemporary world is reflected once more in its masterpieces. This years witnessed the birth the desired exemplary Parentesi; first line of modular jewellery, Bulgari-Bulgari; shapes inspired by the Roman Colosseum, and Quadrato watches. More examples of Bulgari’s adaptation to the world’s current opulence was the experimentation of new materials.

The year 1991 saw the début of the Naturalia Collection, which was inspired by the animal and vegetable world. For the occasion, the film Anima Mundi was produced, with the proceeds given to the World Wildlife Fund. The 1990s saw the creation of men’s and women’s accessories, small leather goods, foulards, ties, and eye glasses.

Bulgari Gisele Bundchen Lvcea Necklace
Gisele Bundchen Wearing Lvcea Necklace

In 1996 Bulgari started an experiment with new materials, in the jewellery line called Chandra, in which porcelain was used together with gold. In 2001 the firm launched Lucea, a collection that was innovative in style and characterized by a fluid weaving together of gold and precious stones. The advertising for it featured the model Gisele Bündchen.

Bulgari Hotels

Bulgari Hotel Milan
Bulgari Hotel Milan

The year 2002 saw the birth of Bulgari Hotel & Resorts, a joint venture between Bulgari and Luxury Group, the luxury hotel division of Marriott International. They envisioned a series of luxury hotels, the first of which would be in the center of Milan, in via privata Fratelli Gabba, near Piazza Scala and the Brera. In Autumn 2003, the company launched the women’s fragrance Omnia, the eighth creation in the perfume line for men and women under the Bulgari brand.

Bulgari Resorts Bali
Bulgari Resort Bali

In 2009 two new collections, Bvlgari New, and B.zero 1 were presented. Bvlgari New was characterized by a gold circle engraved with the iconic double logo. The materials used were 18-carat yellow or white gold, either alone or combined with onyx, mother-of-pearl, or with bright pavé diamonds. The new B.zero 1 is fresh and feminine, thanks to its colored gems. Peridots, blue topazes, garnets, citrines and amethysts with vivid colors. The collection has a particular transparency combined with thin chains and pendants that give life and movement to each piece. In addition, the iconic watches of the Italian fashion house are renewed with three new dials in white, pink and brown mother of pearl. What makes the piece special is the diamonds combined with the strap, proposed in three different colors.

Officially in 2004, Bulgari’s first hotel opened at Via Privata Fratelli Gabba in Milano, besides the prestigious La Scala theatre, in a tastefully renovated 18th-century Milanese palazzo. Later, in 2005 the brands hotels international expansion began establishing a new hotel in Bali, followed by the ones opened in London and Shanghai in 2012 and 2015 respectively. A further expansion is scheduled for 2017 in Dubai.

#Raise Your Hand

Save the Children Ring BULGARI
Save the Children Ring

Bulgari proudly celebrates its philanthropic, global partnership with Save the Children by launching the new campaign #RAISE YOUR HAND. In 2009 BVLGARI has partnered with Save the Children. The company helps fund the nonprofit’s activities with proceeds from the Save the Children jewellery collection, custom-designed jewels, inspired by the iconic B.zero1 line. Bulgari has raised over $50 million in the past seven years for this charity project.  And the purpose of  #RAISE YOUR HAND 2016 is to emphasize the importance of children’s health.

LVMH Acquires Bulgari

During the first quarter of 2011, LVMH Moët Hennessy Louis Vuitton acquired the majority of Bulgari S.p.A. shareholdings. In 2014 in pursue of conserving the Bulgari’s heritage, a “unique palace” named DOMVS, in reference to the brand’s major source of inspiration and actual home, was opened to the public that serves as an exhibition and art gallery.

Bulgari DOMVS
Bulgari DOMVS

Situated on the second floor of the brand’s boutique at Via Condotti, DOMVS provides a unique storytelling of Bulgari’s stylistic evolution through iconic pieces such as the ones collected for the prestigious Heritage Collection. This temple also displays images and belongings of iconic divas that once embrace the brand such as Elizabeth Taylor, Sophia Loren, and Anna Edberg. In early 2015, Bulgari started a long-term collaboration with one of most celebrated design school Central Saint Martins for supporting young fashion designers through design competitions.

Current Situation

In 2016 Le Gemme Men, a new collection of male luxury fragrances, was born, inspired by the tradition and excellence values of Haute Joaillerie. At the same year in July, Bulgari launched a new high jewelry collection Festa, the spectacular collection has over a hundred jewelers and watches inspired by Italian art de vivre. In particular, the Palio necklace and bracelet are more than exceptional, and stand for the famous horse race in Siena.

Bulgari Festa High Fashion Jewelry
Festa Collection

In 2017, Rome’s National Museum of 21st Century Arts and Bulgari join together and started a new project called MAXXI Bulgari Prize to support young contemporary artist. An international jury will spotlight and choose features young talents and present their work at National Museum of 21st Century Arts. Today, the name Bulgari expresses in just one word the concept of classic jewelry modeled according to the new dictates of contemporary taste.

From conquering the growing French artistic power in the 20’s, accommodating to resources droughts due to wars in the 40’s, to seducing new markets with creative and innovative designs and brand expansions, Bulgari has earned the right to be called the top of the luxury jewelry industry.