Rosa Chà

Rosa Chà

A beachwear brand, Rosa Chà, founded by Brazilian Amir Slama (1966) and his wife it in the early 1990s.

Amir Slama

It was an immediate success and the entire line, consisting of swimming costumes, sarongs, shorts and skirts, was featured several times in fashion magazines, including Vogue, Harper’s Bazaar, Elle, W Magazine, Sports Illustrated and Cosmopolitan. It is the new materials, unusual stitching and embroidery that determine the style, designed to highlight femininity.


There is nothing ordinary about these costumes, which are often deconstructed and woven. Production is carried out in Brazil and counts 500,000 pieces a year, distributed in Rosa Chà’s 21 single-brand shops and specialized shops. In the United States, the garments are sold in 250 high-end stores, such as Barney’s New York, Bergdorf Goodman, Language and Fred Segal. Rosa Chà is also present in Europe and Japan.

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