Nannini
Italian leather goods company, launched in Florence in 1945 by Virgilio Nannini, who directed it for more than 20 years. In 1966, his sons Ubaldo, Giorgio, and Paolo took over and still run the business today. In 1992 they were joined by the third Nannini generation (Silvia, Paolo, Luca, and Sandro). The original line of bags was extended to include accessories, from shoes to glasses, watches, scarves, and gloves.
The first own-brand store in Florence has been joined by shops in Rome, Paris, Brussels, Hong Kong, Tokyo, Osaka, Seoul, Aruba in the Caribbean, and Jakarta in Indonesia. After the showrooms in Florence, Paris, and Brussels, a further one was opened in Milan in Via Lovanio in February 2002. The company’s turnover increased greatly with the Oriental expansion initiated in 1998. The opening up of markets in Japan, Korea, Hong Kong (a trampoline to enter the Chinese market) increased turnover from 15 billion lire in 1997 to 23 million euros in 2002 (an increase of 200%).
In 2009, under the leadership of the third generation, the Nannini group has developed a greater attention to the communication of its image. This was especially needed for the expansion in international markets and the need to develop a strong and consistent brand identity supported by advertising and a strong presence in the retail sphere.
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