Wrangler
WRANGLER IS AN AMERICAN BRAND OF WESTERN-STYLE BLUE-JEANS
Wrangler, the American brand of western-style blue-jeans, was founded in 1947.
Perhaps the name, that of a famous rodeo champion, had already been adopted by the Globe Superior Manufacturing Company, a company based in Abdingdon, Illinois, and founded in 1889. For others, however, it can be traced back to the Blue Bell Manufacturing Company based in Greensboro, North Carolina. The two companies produced overalls and trousers in blue denim.
In the early decades of the 1900s, Blue Bell became the market leader by merging with Big Ben Manufacturing and Jellico Clothing (1926). In 1931, it introduced a new process that limited the shrinkage of denim canvas after the first wash, making the garments less shapeless and more adaptable to fashion. Five years later, in 1936, it merged with Globe Superior. Ten years later, that marriage gave birth to Wrangler, whose style was entrusted to Rodeo Ben, Hollywood master of western wardrobes. They then launched children’s collections inspired by David Crockett and Walt Disney characters.
Then came the revolutionary 13 Mwz model with a zipped flap. Moreover, in the 1960s and 1970s, when jeans became a symbol of rebellion, Wrangler increased the number of seams and pockets and entrusted a collection to Peter Max, a particularly imaginative fashion designer. Later, in 1987, Wrangler became part of the VF Corporation, the American textile giant.
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