Alès Patrick (1935-2019). French hairdresser, a “doctor” for hair. He didn’t feel a calling for this line of work, but found it by chance, needing a way to pay for his studies. He found one at age 17 as an assistant to the hairdresser Louis Gervais.
Cutting hair and setting it caaught his interest and by age 21 he was already first hairdresser at Carita, alongside Jean-Louis David and Jacques Dessange styling celebrities of the time and models of huge brands such as Balmain and Givenchy.
The first salon and the “Brushing” technique
In 1965 he went out on his own and opened his first salon in Paris. He also invented the “brushing” technique (temporary shaping of the hair by brushing it during blow drying).

His studies inspired him to test on the hair certain therapies based on plants and he found by chance a series of writings and studies that belonged to an old healer.
In 1970 the first Phytosolba laboratories were founded and, with the imprimatur of the Faculty of Medicine of Paris, began to produce and distribute treatment products.
Alès Group
In ’79 it acquired the Lierac laboratories and in ’98 the perfume brand Caron.
The group acquired Jean-Louis Renaud Inc., which renamed Alès Group Canada. Then the line Une Femme de Caron was launched. The Alès Group consists of seven firms producing cosmetics, hair products and perfumes.

The Alès Group has important interests in the cosmetics industry and operating offices in Europe and the U.S.
In 2015 he left the presidency of the board of his group, then transferring it to his son Romain in 2018. In recent years, the Alès Group has seen its capital grow by over 20 million euros. It is listed on the Paris stock exchange.
Patrick Alès passed away in May 2019 at the age of 88.
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