Aldo Coppola
Aldo Coppola (1940). Women’s hairdresser, born in Milan. He followed in his father’s footsteps. He began his career at a young age and, in 1964, opened his first salon in Milan, at via Manzoni 25. An avant-guard hair-stylist, he uses new techniques. During the 1970s, with the birth of prêt-à-porter, he became a creator of images for Italian fashion, often designing hairdos for the Collections. As head of the Aldo Coppola Agency, which brings together a staff of excellent hair-stylists and make-up artists, he attends to advertising campaigns and, since 1980, has been an image consultant for L’Oréal.
The company was created as a result of the creative and artistic talent of the hair stylist, whose aesthetic sense and love of beauty have made him a star on the fashion scene since 1968. He also created avant-garde hairstyles for the runway shows of leading designers. Coppola’s approach marked the beginning of the company that evolved and grew, thanks to his intuition and further development of the business and brand by his son, Aldo Coppola Jr., in 1986.
In 1991 the first salon designed by Philippe Starck opened in Corso Garibaldi. The new salon becomes a reference point both for journalists and architects, who admire the design of the new store, and for the further brand salons. The following year, in 1992, he presented the franchising system on the market, that nowadays has over 50 associates in Italy. Moreover, a year later, in 1993, began the studies to construct an academy able to stand out on the market for the high value of the contents and teaching practices, the Aldo Coppola Academy.
At the age of 73, in 2013, he passed away.
The company after Aldo’s death
Today the company is organized into divisions revolving around its various brands. There are currently 14 Aldo Coppola direct salons in Milan, Rome, Florence, Forte Dei Marmi, Porto Cervo, Monte Carlo, London, and 48 franchised salons 70 Go Coppola franchised salons in Italy.
On the other hand, the brand is also developed abroad in Russia, Switzerland, Ukraine, Emirates, UK, Qatar. The Academies located in Milan and Moscow are the base of the entire artistic heritage developed by the company over the years. The courses, taught on every level in the Academy, release certifies by diplomas attesting the acquired skills.
Moreover, the company has developed two different lines of products: Aldo Coppola and Shatush. Go Coppola is another brand of the company created for a customer target of men and women that differs from the Aldo Coppola brand’s target. This dynamic, trendy, young concept nonetheless ensures the quality of the Coppola brand.
The latest campaign of the Aldo Coppola 2020 : You are Beautiful by Alessio Albi.
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