Nichanian
Nichanian Veronique (1957). Parisian designer, who trained at the École de la Chambre Syndicale de la Couture and then debuted with Nino Cerruti in 1976. During her ten-year collaboration with the fashion designer from Biella, Veronique created the menswear collection and oversaw the foreign market licenses. In January 1988, she moved to Hermès, where she was artistic director of menswear. The collections, aimed at young men between 19 and 25, made of light textiles, gently caught in tapering lines, with neutral colors such as burnt earth, bark brown and stucco, were intended to “purify” the Hermès style. However, some people accused Nichanian of having strayed too far from the fashion house’s traditions.
At the end of the same year, Nichanian Veronique received the Grand Prix du Jeune Créateur from the City of Paris. Today, in her office on the Faubourg Saint-Honoré, 15 years on from the start of her collaboration with the house founded in 1837, Veronique continues to create clothing in light, undulating cottons, such as muslin, using gentle tones, above all yellow, light gray and tobacco brown. Veronique’s innovative touch can also be felt in certain choices such as the creation of a silk tie with an internal pocket to be used as a prophylactic holder, the proceeds of which were donated to research for the fight against AIDS, created in 2008 on the occasion of the twentieth anniversary of work at Hermès, and called “Life in a pocket”.
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