MARCELLO PIPITONE
BRAND AND FASHION DESIGNER , M
MARCELLO PIPITONE, BRAND FOUNDED BY THE HOMONYMOUS DESIGNER AND NAMED AFTER HIMSELF.
Marcello Pipitone
Marcello PipitoneBrand founded by the homonymous designer Marcello Pipitone. Recently graduated at IED, the young designer was inserted in the Vogue Talents special in February 2021. His work is characterized by a sustainable approach to fashion, with a focus on the creation of trousers that he often makes starting from old jeans that he deconstructs, transforms and customizes. His project starts from the recycling of fabrics, factory waste or pieces recovered from customers, which he assembles and works to create something new.
My concept is to mix different materials with different stories to create something original. In this way I hope that we can overcome the concept of innovation linked solely to something new, because for customers the importance has shifted: it’s no longer just about beauty, but about how that beauty is achieved
Recycling also involves carabiners, buttons and pockets that complement its collections dominated by red and gray. For him gray represents home, the city and the urban environment, red is the colour of the streets of this city. His goal is to tell lost stories in a modern way, reworking the past (vintage fabrics) to tell the present.
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