Huishan Zhang

Huishan Zhang

Huishan Zhang is a luxury clothing brand launched in 2011 in London


Huishan Zhang was born in Qingdao, Shandong Province of China, and went to study abroad at the age of 17. He graduated in fashion design and fabric tailoring at the prestigious Central Saint Martins College in London. During his studies, he was lucky enough to come into contact with Delphine Arnault, daughter of LVMH Group CEO Bernard Arnault, who gave him the opportunity to do an internship at the Dior Haute Couture fashion house.

After graduating, the young designer launched his namesake brand HUISHAN ZHANG in 2011 and chose to settle permanently in London.

Zhang Huishan
The Chinese designer, Zhang Huishan


The young designer born in China and based in London draws his creative inspiration through his national characteristics demonstrating his iconic style. The collections of the luxury brand HUISHAN ZHANG, thanks to the influence of Eastern and Western culture, are characterized by prominent feminine details, a sense of line and a romantic and eternal atmosphere.

Zhang Huishan is considered one of the most authoritative representatives of the integration between Chinese tradition and Western craftsmanship. It is worth mentioning that her dragon fantasy dress was welcomed and exhibited at the famous Victoria and Albert Art Gallery in London.

Inspired by the film “In the Mood for Love”, this work uses deconstruction techniques to make traditional clothing and arranges the dragon motif in a mosaic of hand-molded beaded pieces. The handmade is exquisitely crafted and the details are intriguing and pay tribute to the elegant Oriental atmosphere. The tailoring is simple and refined in form, maintaining a modern and urban style. The reinterpretation of cheongsam (traditional Chinese women’s dress, better known as qipao) perfectly embodies the essence of the designer’s creative concept.

Zhang Huishan
The reinterpretation of the traditional Qipao


Since its founding, the HUISHAN ZHANG brand has been an instant success and has developed very rapidly.

Currently, the brand’s collections are present on world-renowned e-commerce platforms, including Selfridges, Harrods, Bergdorf Goodman, Neiman Marcus and Net-A-Porter.

Zhang Huishan
Items from the FW 2021 collection


The founder and young designer of the HUISHAN ZHANG brand has received several awards in the fashion industry. In 2014 and 2015 he was named one of the “Top 500 Global Fashion” becoming one of the creators of the global fashion industry.

In 2014 he won the Elle China Fashion Award as “International Chinese Designer of the Year” and in 2015 he was selected for the LVMH Award. Moreover in 2016 he won the BFC Fashion Trust Fund and he was nominated by the Vogue Fashion Fund held in 2017.


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