LA MARTINA

BRAND AND FASHION DESIGNER ,   L

LA MARTINA, THE PROTECTOR OF POLO

La Martina was born in 1985 with the purpose of supporting the game of polo and emphasizing its values.

Game of polo

After the saddles, boots and technical equipment, the need for a lifestyle collection that gradually also involves the child arrived: “We saw families following the players and their desire to share their wardrobe as well” explained Lando Simonetti, the founder, always reiterating the strong bond with this sport. “we don’t use the polo, we are the polo and we want to relate to its values”.

Capi La Martina during a polo match

This brand produces shoes that are entrusted to Giano, a family-run company. As for leather goods, it has its roots in Principe 1955, a world leader.

Children’s clothing, therefore the junior line, was created in collaboration with the Gimel group. Moreover, La Martina introduced eyewear into its collections with the Italian excellence of the Jet Set Group. The brand also deals with the production of perfumes, in collaboration with Venice Olfactory, a Venetian creative hub.

La Martina is the official technical sponsor of the Kings Polo Master 2021, the new edition of the prestigious polo tournament at the Villa a Sesta Polo Club in Bucine, Arezzo.