Jeremy Scott
Jeremy Scott (1975) is an American fashion designer
Jeremy Scott is an American fashion designer, born in 1975 in Kansas City, Missouri.
He attended the Pratt Institute in New York, an art and design school, and he graduated with excellent marks. Since he was a young boy, he developed a great passion for fashion: he used to read Vogue Italia and to write brief essays in French. So, at 22, he decided to enter the fashion system.
In October 1997 Jeremy debuted at the Paris Fashion Week. He presented the collection Rich White Women, which included white coats, asymmetrically cut trousers and all-in-one T-shirts. His successful beginning is the first step toward an unstoppable rise. He shortly became one of the most loved designers, appreciated by press officers, consumers and celebrities who decided to wear his creations during their public appearances.
Tabloids and magazines noticed his odd creations worn by VIP such as Madonna, Lady Gaga, Christina Aguilera, Björk, Beyonce, Rihanna, M.I.A., Santigold, Beth Ditto, Kylie Minogue, Ciara, Lindsay Lohan, Gwen Stefani Kanye West, Katy Perry, Justin Timberlake, Paris Hilton, Victoria Beckham, Agyness Deyn e Britney Spears, whom he designed costumes for in the Toxic videoclip, in 2003.
His eccentric style
His style, cheeky and irreverent, funny and sly, is inspired by Pop Art, colorful ’80s and ’90s’ volumes. Due to his frequent reference to Keith Haring‘s art, he collaborated with the Keith Haring Foundation in a project for Adidas. After many years, in 2002 he decided to move his fashion shows from Paris to New York.
Jeremy Scott’s partnerships
During those years he began to partner with several brands and fashion houses. The first of all was the partnership with Swarovski, between 1997 and 1998; in the same period he also partnered with Christian Louboutin. Some years later, between 1999 and 2000, Scott partnered with Stephen Jones, the most high-profile milliner in the fashion system.
In Autumn 2005 he worked together with Linda Farrow for an eyewear line: the partnership lasted up to 2011, when popstar Lady Gaga wore the renowned Mickey sunglasses in the Telephone film clip. In 2005 Jeremy Scott also designed a line for Happy Valley, in New York, and in Spring 2006 he partnered with Longchamp: they produced a limited edition of the famous hand luggage.
Moreover, in 2003 Jeremy Scott was hired by Adidas. Nobody could imagine such a long-lasting success for the collaboration: the special editions designed for Adidas Original were impatiently waited by the press and the fans all over the world. Cult pieces, such as the winged sneakers (with wing applied on them), the flame sneakers and the Teddy Bear sneakers (which had a plush bear as tongue), or such as the pop-garnished tracksuits, became part of collections held by genre enthusiasts.
In 2011 Jeremy Scott partnered with Swiss watches company Swatch: the designer created three pieces representing the most recurring items in his iconography. Opulence is a black watch with a framed clock face and Lighting has got a thunderbolt-shaped wristband, whereas Winged is a white watch with the famous wings. Jeremy Scott named every collection he designed, as artists name their artworks: among them Boudoir Bombshell, Hanger Appeal, Opulence and Men at Work.
Jeremy Scott for Moschino
In 2013 Jeremy Scott was appointed Creative Director at Moschino, replacing Rossella Jardini, founder’s historical partner. His ironic approach to fashion, similar to Franco Moschino’s one, right appeared in A/W 2014 collection: during his first fashion show for the brand, which walked the catwalk in stars such as Rita Ora and Katy Perry, he reinterpreted Chanel-style tailleurs in a pop way, taking inspiration from McDonald’s typical shapes and colors.
In the next years his style was still pop-oriented: there were reference to cartoons‘ world, to contemporary media icons and to American consumer society. A style which wasn’t always appreciated by critics, but which earned him the “Designer of the People” title and a big public success, helped by the see now – buy now formula. In fact customers appreciated XXL logo and Teddy bears, by now symbol of the brand: so dresses and accessories succeeded, but also smartphones’ gadgets. So a new collecting attitude made the fashion house closer to a younger public.
On 21st March 2023 the designer surprisingly left the Creative Direction of the maison, in order to dedicate himself to new projects. Both he and Massimo Ferretti, President of Gruppo Aeffe, which owns Moschino, said they were satisfied with the path shared in the previous 10 years. Then, he started a partnership with Hyundai Motor, which involved him in the Re:Style project, whose aim is to transform electric cars’ wastes into fashion creations.
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