MARIE MARTINE

M ,   SHOPS AND E-COMMERCE

MARIE MARTINE, PARISIAN BOUTIQUE AMONG THE FIRST TO PROMOTE LUXURY READY TO WEAR FASHION

Dannie Girardot at the boutique

The boutique was among the first ones, in 1952, to adopt the luxury ready to wear policy, which already some tailors, like Fath, started to fuel. It was opened by the cousins Fred and Marcel Salem. The success was immediate and lasting. In 1966 the Marie Martine sign was present also in Deauville. Subsequently, amidst the ready to wear fashion boom, the boutique abandoned the strategy of high tone stylistic variety to sell only the Escada collections.

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