Centro Italiano della Moda

Centro Italiano della Moda (Italian Fashion Center). It was established in the early 1950s in Milan by Dino Alfieri, the former fascist Minister of Print and Propaganda, and ambassador to Berlin. Its headquarters was in Milan, at Galleria San Babila. It was the Lombardy region’s answer to Turin’s Fashion Institute. In vain, they both tried to cross the street in order to compete with the Florentine fashion events at Palazzo Pitti. It proposed to promote Italian couture and organized events in Como (Villa Olmo), Venice (Palazzo Grassi), Milan, and Legnano. It also had a school for models.