Sialelli, Bruno
Bruno Sialelli, born in 1988, is a French fashion designer who conquered fashion, working first at Paco Rabanne and Loewe, then at Lanvin.
The beginning
Bruno Sialelli has always been attracted by art and architecture. A family gift, since his parents (French father and Tunisian Jew mother) frequented a large circle of intellectuals and artists in Marseilles. Moved by artistic interests, as a teenager he began to take his first steps in the theatre system, collaborating with the costume department of the Opéra de Marseille. Then he graduated from Studio Berçot, where he had the opportunity to undertake a fruitful internship in Balenciaga at the time of Nicolas Ghesquière.
His resume also includes internships with futurist designer Paco Rabanne, Acne Studios and Loewe. He carried out four-handed work at Lanvin with the designer Lucas Ossendrijver, who left the label after fourteen years, in 2018.
In 2019 Sialelli joined Lanvin in the role of Creative Director: a stranger in the court of one of the most idolized fashion houses on the planet. A brand that had a history behind it that was too heavy for a young man coming from the south of France. His appointment was the result of a managerial and commercial strategy aimed at relaunching the label. Shortly after Bruno’s entry, in fact, in 2020 Jean-Philippe Hecquet, CEO of Lanvin, left his position to the young Joann Cheng.
2019 AW collection designed by Bruno Sialelli for Lanvin.
New aesthetics in Lanvin by Bruno Sialelli
Bruno Sialelli certainly didn’t follow the teachings of Jeanne Lanvin, who founded her homonymous label in 1889, in the name of couture. He didn’t even follow in the footsteps of Claude Montana, who brought the exoticism of the Russian ballets to the fore for the maison. Not to mention that the glamor signed by Alber Elbaz isn’t present in his creative vein. His women’s line is essential and concrete, so androgynous that the international press often associates his creations with the period of Loewe.
To respond to the criticisms of those who think the creative director of the maison is inadequate, Sialelli replied:
“The problem in repositioning the maison, from my point of view, is that it was very oriented towards evening wear, very fabulous, very focused on cocktails. I wanted to reach another type of audience, a new audience, with my Lanvin. I want to reach people who want to have Lanvin in their life for any occasion, for any moment”.
In April 2023 Sialelli left his role at Lanvin, due to a company’s reorganization aimed at facing the economic crisis started in 2015, after Alber Elbaz was fired.
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