Acne Studios. Multidisciplinary brand founded in Stockholm in 1997 from an idea by Jonny Johansson. It is among the few brands that besides clothing it also produces magazines, books, expositions and furnishing.
Johansson is a stylist (and entrepreneur) who loves every facet of art: from photography to architecture, to street genius. Every single passion is a detail that he transposes into his collections and that brings his brand to success. His fashion could be defined as “brutalist”, derived from street culture which is emphasized by sartorial elements.
Born within the ACNE collective (Ambition to Create Novel Expression), in 2006 the label became an independent company, separating itself from Acne Film, Acne Advertising and Acne Digital. At the same time, the brand’s first e-commerce was born. From the beginning, with 100 jeans sewn in contrasting red cotton and distributed to friends, Acne Studios achieved worldwide success in 2006 when a capillary network of retailers distributed the collections in London, Tokyo, Paris, New York, Los Angeles and Antwerp.
In December 2018, IDG Capital and IT Group acquired 30.1% and 10.9% of the shares from investment companies Creades, Öresund and PAN Capital, respectively. Additionally Jonny Johansson and executive chairman Mikael Schiller remained majority shareholders.
Capsule collection by Acne studios
Over the years, the brand has signed several capsule collections that go beyond the fashion industry. An example, the limited edition with the bicycle manufacturer Bianchi and a line of furniture and sofas inspired by the Swedish designer Carl Malmste’s Nya Berlin sofa. The list would be long. An art book and a line of blue t-shirts featuring Lord Snowdon, a capsule collection with Liberty London, limited edition prints with William Wegman but also a limited edition with Lanvin.
Then in 2020, Acne Studios produced a clothing capsule collection featuring artwork by Monster in My Pocket.
Acne studios and the publishing industry
In 2012, in collaboration with photographer Lord Snowdon, he launched the book Snowdon Blue. Inside, shots taken by the British photographer of personalities such as David Bowie, Manolo Blahnik and Serge Gainsbourg.
Then the second photo book by Acne Studios, titled Bruce of Los Angeles: Rodeo, collects the shots of Bruce Wellas made of American cowboys. With the occasion, Jonny Johannson designed a collection of western-themed tops, jeans and boots to embody the classic American theme.
Furthermore, since 2014, Jonny Johansson’s label published, every six months, the Acne Paper magazine. The aim is to disseminate information on photography, fashion, architecture, art and design. It involved industry players such as Carine Roitfeld, Noam Chomsky, David Lynch, Lord Snowdon, Azzedine Alaïa, Mario Testino, Sarah Moon, Tilda Swinton and Paolo Roversi.
Finally, in 2015, the book Peter Schlesinger Sculpture was published, containing 150 photographs featuring the works of the American sculptor Peter Schlesinger. The writer Eric Boman participates in its completion.
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