RUE DES MILLE
BRAND AND FASHION DESIGNER , R
RUE DES MILLE IS AN ITALIAN READY TO WEAR JEWELERY BRAND FOUNDED IN 2013 BY THE PIERONI FAMILY
The Rue Des Mille brand was born in April 2013 from a family passion. After a long experience in the world of precious metals, three brothers – Federica, Giacomo and Tommaso Pieroni have created a line of ready to wear jewels entirely Made in Italy. They were the first ones to propose a particular processing on a silver plate with pink gold plating.
Rue Des Mille Jewelery
The brand name is a tribute to Via dei Mille, a street in La Spezia where it all began; the typeface of the letter R, on the other hand, takes up the handwriting of his father Roberto.
The Pieroni brothers of Rue Des Mille
With a production divided between the goldsmith districts of Arezzo and Vicenza, Rue des Mille bracelets, necklaces and earrings are made of pure silver, dipped in pink gold or yellow gold. They are often enriched with zircons or other special materials such as fabrics. The brand’s jewels have become versatile, stylish and fun accessories. In addition to the permanent collection “I sogni son desideri”, the lines “Amuleti’, “Sweet Rock”, with a gritty style and “Stardust”, where the classic jewels are embellished with a pavé of zircons, were added. Rue Des Milles also makes customizable jewelry.
Collection “Dreams are desires”
THE GROWTH OF THE BRAND
In just three years the company increased its turnover exponentially, going from 0.5 million in 2013 to 3 million euros in 2016. At the same time, the presence of retailers throughout Italy increased. It has over 350 retailers and single-brand corners in the Coin Excelsior of Rome, Venice, Bergamo. The brand is also present abroad with forty dealers in the European Union and five in the USA.
In 2018, Rue Des Mille’s turnover reached 5 million euros. In 2019 it joined Elite, the London Stock Exchange Group program, born on the Italian Stock Exchange in 2012 with the collaboration of Confindustria.
Read also:
The history of Bulgari in the Encyclopedia of Fashion
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