Riva, Anna
Anna Riva (1935) : Italian journalist
Since 1981 Anna Riva has been the correspondent of Vogue Germany, an established and influential magazine in that market. Born in Reggio Emilia, she has a degree in law and has been a journalist for over thirty years. A woman of great sympathy, humour, generosity and communicativeness, she has an extraordinary and innate flair for fashion. She began working for Max Mara in 1958 and in 1962 she joined Mondadori’s Arianna monthly magazine where, with Anna Piaggi (a long-lasting partnership), she was able to put into practice her particular inclination for fashion, also made up of curiosity and attention to every change in costume, collected and recorded with rare sensitivity and acuity.
Anna Riva then moved on to Linea Italiana (also by Arnoldo Mondadori), the official organ of Italian fashion, where the new image, in progress, of Made in Italy was being outlined: an ideal stage for all emerging talents. In 1975, she changed teams and was hired by Annabella (today Anna; Rizzoli Editore), thus coming to terms with the different and emerging public of the weekly magazine with a large circulation. In 1980, she was offered the editorship of Mondo Uomo, a men’s magazine founded by Flavio Lucchini (ed. Rusconi), which aimed to counter the success of L’Uomo Vogue. Over the years, her sensitivity for ‘things and events in fashion’, of which she has always given a personal and original interpretation, led her to become a much-loved reference figure for stylists who appreciated her highly personal and sometimes anticipatory interpretation.
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