Rakam
RAKAM WAS A MONTHLY FASHION MAGAZINE STARTED IN 1930 AS AN EMBROIDERY MAGAZINE
Monthly magazine by Rusconi. The magazine Rakam was born in 1930 as a magazine of embroidery, as the title indicates, between the Arabic and the fantastic. In the 1940s, conforming to the dominant ideology, it proposed a woman who was ‘beautiful, healthy, affectionate, desirable, Italian’. After World War I, he opened up to high fashion, but the results were negative. In 1954, Edilio Rusconi absorbed it into his publishing house and brought it back to its old content. He returned to focus on practical work and the results were not long in coming: circulation reached 400,000 copies. By 1986, a return to fashion was attempted, but poor results forced an abrupt return to the original formula. In the meantime, after the golden years of Elvira Frezza, the editors were Anna Tuveri, Gabriella Brioschi, Susanna Barbaglia and Anna Gualtieri.
Later in 1998, the editorship was entrusted to Elio Michelotti, who had spent his entire life at the magazine, where he had worked his way up to become art director. From the July issue, Rakam hits the newsstands with a new graphic look, while maintaining the contents and columns that have made it famous. Alongside the ‘historical’ sections dedicated to lace and cross-stitch, readers can find pages ranging from furnishing to cooking, DIY, physical care and beauty. There is also an online edition.
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