Prénatal

Brand of clothing and one of Europe’s biggest chain of stores for mothers-to-be and children up to the age of eleven. Founded in 1961, the company is Italian and has its headquarters in Agate Brianza near Milan. The first store opened in 1963, and Prénatal now has branches in 7 countries with a total of 354 sale points that use the same marketing tactics across Europe. Prénatal supports several good causes: it sponsors scientific conferences, surveys, research, and sporting events for children. In 1997 Prénatal was bought by the Artsana-Chicco Group from Grandate near Como: an empire built by the self-made Piero Catelli.