Mirtillo brand
Mirtillo brand produced by the Barbara knitwear factory in Busto Arsizio.
The brand was founded in 1976 by the brothers Bruno and Sergio Magni who, in collaboration with the designer Giovanna Andreoli, continued the business first started by their parents, Giovanni and Carmela. To the initial Mirtillo line, they added Mirtillino in 1990, a line dedicated to babies from zero to two years old, and X-Tension for children and adolescents. Afterwards, in 1998, the company made its production even more specialized, launching Mirtillo Intimo (underwear) and Mirtillo Notte (nightwear). With these lines, each year the knitwear factory offered a complete collection for very small children, made up on average of 600 garments. In 2002, the business made about 15 million euros, producing about 1 million garments. It is present in Italy in 800 multi-brand retail outlets that specialize in children’s clothing and the brand is distributed abroad in almost 700 stores.
For Pitti Immagine Bimbo, Mirtillo presented a collection of footwear produced under license by Lanza Bimbo, which also oversees its distribution. For new-borns, babies and children, it is currently only distributed abroad in Spain and Portugal. The retail expansion continued with corners and Mirtillo own-brand stores, including one in Milan in Via Pontaccio and one in Barcelona, in addition to new openings in various Italian provinces.
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