Ona Selfa

José Antonio Ona Selfa (1976). Belgian designer of Spanish origin. He studied fashion design at the Brussels Chambre and has worked with Olivier Theyskens. He is the new star designer at Loewe (founded in Madrid in 1846, and part of the LVMH Group), designing their women’s ready-to-wear collections since 2002. He loves the flamenco style, and tries to incorporate it in his creations. He is an expert in leather, and the cut of his skirts, pants, and shirts give them great movement. He has a passionate, imaginative, and perfectionist style that combines his Brussels academic training with the passion of his Spanish background.”