MEDEA
BRAND AND FASHION DESIGNER , M
MEDEA, ACCESSORIES BRAND FOUNDED IN 2018 BY GIULIA AND CAMILLA VENTURINI
Medea is an accessories brand based in Milan, founded by the twins Giulia and Camilla Venturini. Born in Brescia, the Medea Sisters grew up among the fields of a small town on Lake Garda and in their grandmother’s atelier who was a seamstress. First, they studied at IED and then they had their first experiences in the fashion and art sector. Camilla lived in New York for ten years, working in self-publishing of art books and with photographers, while Giulia, between Paris and Milan, collaborated with Toilet Paper. They were distant but united by a dream: creating a common project. So in 2018 Medea was born, the accessory brand whose name is a tribute to the 1969 movie of Pierpaolo Pasolini.
Giulia and Camilla Venturini- Medea
MEDEA BAGS
The starting point was the paper bag. By adopting a mechanism of appropriation, typical of the streetwear world, Giulia and Camilla extrapolated the paper bag from its context and reworked it, giving it a new meaning, thus making it a cool object suitable for any situation. The first drop was in 2018, about thirty bags that the Venturini sisters gave their friends and that began to circulate on the internet capturing the attention of the London Department store Selfridfges, which decided to sell the Made in Italy bags.
Medea bag
Medea bagBut the real turning point, which brought the brand from being a niche brand, chosen mainly by those who worked in art galleries, to the brand of the it-bag of the moment, arrived in 2019 when Rihanna chose to show off the Medea bag bought at the Dover Street Market. Also Gigi Hadid, Kaia Berger and Beyoncé did so, and Medea bags became the bags of the moment.
They are not just simple objects: Medea bags are used as a blank canvas on which artists can express themselves. Other collaborations started, like those with the artists Nan Goldin and Judith Berstein, and with the designers Kiko Kostadinov and Peter Do. Medea’s objective is that of not just being a simple brand, but of becoming a platform in the art and music world. The bags, means to send a message, are made with a tanned leather without the use of chemicals.
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