KIM KARDASHIAN

COMMUNICATION AND PUBLISHING ,   INFLUENCER ,   K

KIM KARDASHIAN, THE REALITY TV STAR BECOMES A STYLE ICON OF THE 2000S

Kim Kardashian, born Kimberly Noel Kardashian, is an American television personality, entrepreneur and actress, born October 21, 1980. She is the second of four children, to father Robert Kardashian. Notably he rose to prominence as a member of the OJ Simpson case, while her mother. Significantly. Kris Jenner, will be her manager in the future.

KIM & PARIS: THE DUO OF THE 2000S

Kim makes her international news debut as a friend and assistant to heiress Paris Hilton, often being photographed together and ending up in many newspapers. A friendship envied and desired by all the teenagers of the 2000s, so much so that they managed to launch the velvet suits by Juicy Couture and the monogram bag by Louis Vuitton , two must-haves of the 2000s, on the mainstream market.

Kim Kardashian and Paris Hilton

FROM A SCANDAL TO SUCCESS: THE DEBUT OF KEEPING UP WITH THE KARDASHIAN

In 2007, a sex tape with her boyfriend Ray J leaks online. In effect, the ensuing process draws a lot of attention to Kim and her private life. But there is no better publicity than bad publicity. Consequently, the heiress’s interest in the private sector coincides with the release of the reality TV show Keeping up with the Kardashian on the E! Platform. As a result, the television series was a success. Together with her sisters Kourtney, Khloé, Kylie and Kendall and her mother Kris, Kim Kardashian becomes a real pop phenomenon.

Henceforth, the TV star decides to embark on the road to success. In 2008, she made her film debut in the Disaster Movie and various television shows, such as How I Met Your Mother . In 2010, however, she released her first and only single Di lei Jam (turn it up) , although it was not acclaimed by music critics.

BREAK THE INTERNET: KIM KARDASHIAN

The young entrepreneur has gained a huge following on social networks since the beginning of her career. Much of her fame comes from the wise use of web platforms such as Facebook and Twitter, but above all Instagram . It is on this social network that Kim Kardashian managed to become the first real influencer. With over 5000 posts and just as many Instagram stories, Kim has made web viewers participate in every aspect of their life. Not surprisingly, her posts on the platform are some of the most commented and discussed ever.

Unforgettable is the cover photo of Paper Magazine taken by Jean-Paul Goude: with the title “Break the Internet”, the photographic set for the cover of the magazine is still today one of the most discussed and remembered of the 2000s, showing the whole world the Kim Kardashian’s media power.

Kim Kardashian for Paper Magazine

THE FIRST STEPS IN THE WORLD OF FASHION: MET GALA 2013 AND THE PARTNERSHIP WITH RICCARDO TISCI

After being photographed for the covers of some of the most important international magazines , Kim seemed to be on the rise in the fashion world as well. Kim’s debut at the 2013 Met Gala Punk: Chaos to Couture , however, represents a setback. Pregnant and as the plus-one of her husband Kanye West, who performed at the ceremony that evening, Kim collaborates with the then creative director of Givenchy , Riccardo Tisci . She decides to opt for a floral stretch dress, requested by the evening’s financier, Anna Wintour . The effect was not what was hoped for: the critics did not approve the ensemble and Kim was harassed on social media.

Kim Kardashian at the 2013 Met Gala in Givenchy

Despite this, Kim establishes a partnership with Riccardo Tisci and the Givenchy fashion house. The result is the creation of a personal style for the star: ruffled cocktail dresses, foldable boots and tropical prints by Givenchy , are what best describes the streetwear but still elegant style of the entrepreneur.

The pinnacle of the collaboration, which still marks Kim’s style today, are the sporty crop tops paired with tight leggings . These suits represent an iconic element of the 10s of the new millennium, and are still widely imitated and revisited by many other brands worldwide.

SUCCESS IN THE FASHION WORLD: OLIVIER ROUSTEING’S BALMAIN

In an interview with Vogue in 2020, Kim confesses that she was only taken seriously in the fashion world after wearing some of Olivier Rousteing ‘s creations for Balmain . The friendship between the young creative director and the entrepreneur manifests itself in Renaissance-style embroidered mini dresses that Kim will wear for the first time for her bachelorette party in 2014.

From that moment, the young Kardashian will become one of Olivier’s main muses, getting the nickname of Balmain Barbie and wearing custom-made creations for her. The multiple collaborations between the two have brought success to both, knowing how to combine a glam-rock style with a good campaign and social strategy. 

Kim Kardashian in a Balmain suit

YEEZY BY KANYE WEST

But you can’t talk about the heiress style without mentioning her former partner in both life and fashion, Kanye West . In fact, Kim has often made use in everyday life of the comfortable and relaxed style of the monochromatic suits of the Yeezy brand, founded by her husband in 2015. Following in the footsteps of Riccardo Tisci for Givenchy, Kim will influence an entire generation with biker leggings and jackets oversize designed by Kanye.

Kim Kardashian in Yeezy

MUGLERIZED: THE PASSION FOR FASHION ARCHIVES

Kim has never hidden her passion for the world of Haute Couture over the years , especially when it comes to the 80s-90s fashion shows of the French designer Thierry Mugler .

In February 2019 for the Hollywood Beauty Awards, the entrepreneur managed to get her hands on a vintage Mugler dress, from the 1998 spring / summer collection. Two months later, Kim flew to Montreal in a mini dress with corset , also taken from the archives of the maison, for the opening of the exhibition dedicated to the French designer at the MMFA . It seems like a dream come true for the young Kardashian.

In May 2019 Kim resurfaces to go beyond the unthinkable: for that year’s Met Gala , with the Camp theme : Notes on fashion , the TV star convinces Thierry Mugler to create a tailor-made outfit for her. The particularity? Mugler hadn’t designed clothes for more than 20 years, and so chooses Kim as the new muse. The result is the “wet look”, an extremely tight silica organza outfit , in skin color and adorned with dripping diamonds. Kim is the star of the evening, and the web goes crazy in front of what looks like a vision of a California girl just out of the ocean.

Kim Kardashian in Mugler at the Met Gala 2019

VINTAGE FASHION: A REAL TREND

It now seems that Kim’s style is going in a new direction: from comfortable and streetwear, the TV star is increasingly taking inspiration from the fashion archives of the 90s-00s.

In August 2019, Kim posed for Vogue Arabia in 90s suits signed as always by Thierry Mugler, demonstrating the bond between the French designer and the American star.

For the Vanity Fair after party of the 2020 Oscars, Kim shows off what for many can be considered a lesson in fashion history. From the Irere spring / summer 2003 collection, the influencer arrives on the red carpet with the iconic “oyster dress” by Alexander Mcqueen . One of only two specimens of the dress, of which the other is kept at the Metropolitan Museum of Art, is considered by director Andrew Bolton to be the most important garment of the 21st century.

Recently, Kim has started wearing vintage clothes even in everyday life. From Schiaparelli ‘s eccentric and futuristic outfit worn for Christmas 2020, to being spotted on the streets of Los Angeles in Dior suits designed by John Galliano in the early 2000s: the style icon tries every day to show his huge audience a bit of fashion history.

KIM KARDASHIAN, THE LANDING IN COSMETICS AND UNDERWEAR

KKW BEAUTY

Another distinctive feature of the Californian star is the use of contouring . The make-up technique also called sculpting is the art of bringing out the dark areas with plays of light and shadows to enhance the facial features. Following in the footsteps of her younger sister with Kylie Cosmetics, Kim decides to launch her makeup brand KKW Beauty in 2017. The line, with the face contouring cream, sold out in just two and a half hours since its launch.

SKIMS

After being the center of media attention for her hourglass physique, Kim has completely changed the aesthetic standards in the new millennium. It is therefore not surprising that the entrepreneur has stepped on the wave: in 2020 Kim launches Skims, the brand that produces shaping and containment underwear . An idea she gave birth to while she was pregnant with her Chicago daughter. The intent? To harmonize the silhouette without sacrificing comfort and psychophysical well-being.

 

Read also:

Kylie Jenner

Lea T

Fashion, PFW: Schiaparelli FW21 exuberant surrealism is back