Jesurum

Establihed lacework manufacturer and a boutique in Venice. If Michelangelo Jesurum had not established a school in 1868 to guarantee himself the necessary workforce to start the business he had in mind (1870), the profession of lacework would have been finished. In 1800 the tradition of Venice and Burano, which had conquered Europe from the 1500s and from which all the great schools of France and Flanders had been born, had declined to the point of being almost forgotten. Jesurum found the last women trained in the art and asked them to teach it. The initiative was enough to allow a quality production to start again. In 1878, tablecloths, sheets, shawls, and bridal veils branded by Jesurum won the gold medal of the Universal Expo of Paris. Marguerite, the Queen of Italy and wife of Umberto I, commissioned a tablecloth in Venetian stitch, which took ten years of work. Two samples were made: one of which can be seen in the Venetian showroom by arrangement. In the 1920s, the business was sold to the Levi Morenos family.