IWS

The International Wool Secretariat is an organization established in 1937 by the sheep breeders of New Zealand, South Africa, and Uruguay (80% of the world production) to promote the use of pure virgin wool. The headquarters are in London with offices in Great Britain and in 34 countries around the world. It intervenes in the modalities of wool use with technical and trend research. It follows communications on the product and promotes massive advertising.