Hearst, Gabriela (1976)
Gabriela Hearst is a Uruguayan fashion designer, founder of the brand that bears her name and creative director of Chloé from 2021 to 2023.
ORIGINS
Born in 1976 in the department of Paysandú in Uruguay, Hearst (née Perezutti) grew up in the family ranch she still runs. After graduating in Communication in her native country, she moved first to Paris and then to New York, where she studied at the Neighborhood Playhouse School of Theatre.
THE START OF HER CAREER
In 2004 she launched the brand Candela in Brooklyn with only $700. For the collection, she made T-shirts with silk-screened illustrations. Subsequently, the brand started dealing with shoes. In 2012, after 11 years of work in this industry, Hearst became a member of the CFDA.
THE CREATION OF THE BRAND GABRIELA HEARST AND THE COMMITMENT TO THE ENVIRONMENT
In 2015, the fashion designer founded her eponymous brand, Gabriela Hearst, which is based on durability and sustainability. Two years later, she presented for the first time her own collection with a fashion show. The 2017 collection was made 30% with headstock and eliminated the use of plastic. Over the years the designer has received several awards for her commitment to the environment. In addition, the brand promised to use 50% recycled materials from 2020.
In January 2019, LVMH Luxury Ventures invested in the emerging brand allowing it to expand. Also thanks to this showcase, in January 2021 Gabriela Hearst designed the outfit worn by First Lady Jill Biden for the presidential inauguration. She created an ivory dress and coat that refer to the message of unity that the new administration wants to send, through embroidery representing the flowers of the 50 states and Washinghton D.C.
CREATIVE DIRECTOR OF CHLOÈ (2021-2023)
In December 2020, the designer was named creative director of Chloé. Hearst’s debut collection, which instills the house created by Gaby Aghion the same attention to the environment as her own label, focuses on sustainability. Hearst sets goals for the French maison as well: abolish virgin materials by 2022 and use 80% deadstock in 2023.
In July 2023 the Uruguayan designer left the creative direction of Chloé, probably to completely devote herself to her brand. Her last collection was presented at Paris Fashion Week in September 2023.
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