Clothing company established in 1960 by the Gerani family. Owner of the brands Gerani and Iceberg, the company has the license to produce the Sui Anna Sui, Jeans de Christian Lacroix, and Victor Alfaro lines. Its advertising campaigns have been created by photographers such as Patrick Demarchelier, Albert Watson, Michel Comte, Steven Meisel, and Peter Lindbergh. A tie Collection, a line of bags and suitcases, and an eyewear line complete the Iceberg look. Since 1997, six fragrances have also been in production. A line of watches is planned, also for the same brand. The group is present in 50 countries with single-brand boutiques on Sloane Square in London and on Madison Avenue in New York, besides the one on via Montenapoleone in Milan. In 1998 the turnover was 320 billion liras, of which only 33% came from Italy. Silvano Gerani, Giuliana Marchini, and Paolo and Patrizia Gerani manage the administrative and creative departments of the company.
Dun & Bradstreet gives Gilmar the D&B Rating 1, recognizing the ability of the company to stabilize its financial structure and its capacity to pay down debt with its own resources. Gilmar distinguishes itself not just in business, but also for the passion that its artistic director, Paolo Gerani, has for contemporary art. For the past year, some Iceberg boutiques, of which with future openings in Moscow and Rome there will be 11, have been showing the work of emerging talents.
A long-term agreement with the Frankie Morello brand. The Gilmar group is to produce and distribute the men’s and women’s Collections and the accessories.
Giambattista Valli begins working with the Gerani group and will launch a line under his own name.
Agreement with the Alsatian company, Le Coq Sportif, to launch a special edition of shoes for the label Ice J Iceberg.