Fred

Jewellery maison established in 1936 in Paris by Samuel Fred. Its name is linked to the sale of diamonds of exceptional quality and carat, such as the Soleil d’Or and the Blue Moon. An official supplier to the Princes of Monaco, and to stars and the international jet set, Fred, whose boutique is on Place VendÂme, has always paid great attention to the artistic appearance of a jewel, promoting collaborations with famous painters and sculptors — Picasso, Braque, Chagall — and urging new, young talents to contribute to the stylistic renovation of the collections. From this incessant commitment flow pieces of extreme inventive originality, making a diamond a very refined instrument, particularly suitable for the expression of the most advanced trends in research on contemporary jewelry.”