Fornarina

Shoe brand owned by the Fornari company from Civitecchia Marche. The first collections date back to 1947, but constant change over the years has allowed Fornarina to consider itself one of the leading Italian brands for young fashion. The firm has two brands on the international market: Fornarina and Fornarina Kids. There are branch offices and agencies, established in the 1990s, in Los Angeles, London, Munich, Hong Kong, and Nice. In the rest of Europe, there is a strong network of agents and distributors in order to make sure of supplies, which in Italy turns out to be particularly complicated. The marketing of the Sneaker Up!, which added a feminine touch to tennis shoes with glamourous and trendy inserts, dates to 1996. The market reception was good and this first model was followed by the Dune, One, Contest, and Pool lines. Today, Fornarina offers not only shoes, but also eyewear (produced by the Marcolin company from Belluno, a leader in the field), women’s clothing, and bags.
The firm is acquired by Franco Romagnoli Spa, a manufacturer of children’s shoes.
The launch of the project Fornarina Vibe, a successful attempt to combine fashion and art. Every two seasons there will be a new collaboration with an emerging artist for the creation of a clothing line, the planning of the most important points-of-sale for the house, and the organization of special events. The first designer is Miss Van. She is French, 30 years old, an exponent of the graffiti movement, and someone who everyone remembers for the sexy dolls painted in acrylic on the walls of Paris, Brussels, London, Barcelona, and Madrid.
Principe, a top company in the field of leather goods, signs an agreement with the Fornari group to launch the first Fornarina bag collection.
In collaboration with the DJ, producer, and artist Howie B., a clothing line for men and women called Hvana is launched, using the most precious fabrics such as cashmere and denim. The distribution starts in the best boutiques of London, Tokyo, Paris, Milan, and New York.