Eckhaus Latta (2011)
Eckhaus Latta is an American clothing brand, known for its use of unusual materials, the particular tactility of its fabrics, and the union of fashion with the performing arts.
MIKE ECKHAUS AND ZOE LATTA
Zoe Latta and Mike Eckhaus first crossed paths at the Rhode Island School of Design, where Eckhaus studied sculpting and Latta studied textile design. Following their graduation in 2010, Eckhaus and Latta gained experience working for various brands and establishments. Eckhaus was an accessories designer at Marc by Marc Jacobs, while Latta designed knitwear at Opening Ceremony and also owned a textile company that provided fabric to Proenza Schouler and Calvin Klein. Together, the two founded Eckhaus Latta in 2011, showcasing their debut collection in New York for the Spring/Summer 2013 season.
BRAND CHARACTERISTICS
The brand is situated in New York and Los Angeles and sets itself apart from its competitors with its gender-neutral designs. It has also developed a reputation for using models of all genders, ages, shapes, and sizes in its advertising campaigns and catwalk events.
The spring/summer 2024 collection presented at New York Fashion Week was created in collaboration with Unspun, a company that applies technology to fashion. The tech company helped the brand create garments with 3D technology, avoiding waste. These garments are the first of their kind to appear on a major catwalk.
ECKHAUS LATTA AND ITS RELATIONSHIP WITH ART
The brand is known for combining fashion with the performing arts. In 2015 it exhibited a sculptural collage of fashion, art and video at MoMA PS1 and in 2016 at the Hammer Museum.
In 2018, Eckhaus Latta was among the nominees for the LVMH Prize and conceived an exhibition at the Whitney Museum, entitled Possessed. The installation was divided into three rooms: in the first, advertising photos of the brand’s garments were displayed; in the second, the brand’s garments were flanked by art objects; and in the third, screens showed images taken from surveillance cameras in the brand’s retail shops and from the second room.
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