Dr. Scholl

Brand created by William Scholl (1922-2003). He was a British-born orthopedist of German descent. In the late 1950s he brought very simple wooden orthopedic sandals with a leather strap at the back to the U.S. from Germany. He intended to start a fashion and launched them with the slogan, “Looking good and doing you good.” He succeeded because the girls wearing the first mini-skirts in the Swinging London of the early 1960s liked them. Since then, and for almost two decades, millions of women have worn these very famous sandals.