Zimmermann
Zimmermann is a womenswear brand, founded in 1991 in Sydney by sisters Nicky and Simone and characterized by its attention to a sophisticated femininity, its passion for color and prints and its attention to details.
The history of the brand
The brand’s history began with Nicky designing dresses and selling them at Paddington Market, where she refined her aesthetic and saw how women responded to fashion. After the working in the markets, Nicky had two pages of editorial in Australian Vogue. She suddenly started to receive orders from stores all around Australia and could feel some real momentum. Soon after, she opened a small boutique in Darlinghurst. But she stated that she could never have achieved that without the help of her sister Simone: «she has been a voice of reason and a constant».
In Australia and abroad, the label received extensive editorial coverage and obtained many magazines’ pages, including Vogue, Harper’s Bazaar, Elle, Glamour, Nylon, and Marie Claire.
Zimmermann style
At first, the Zimmerman line began as ready-to-wear; however, the sisters swiftly added a swimwear component and it proved to be a commercially knowledge move, which increased and strengthened a promising profile
The line consist in casual beachwear clothes. The brand was able to reach New York Fashion Week runways and to become synonymous with relaxed vacation style of celebrities. Among its more renowned customers there are Margot Robbie and Jessica Hart, but also influent personalities such as Kendall Jenner, Beyoncé and Kate Middleton.
The 25th anniversary of the brand and the collaborations
In 2016, to celebrate ten years in business together and the Zimmermann’s 25th year, Zimmermann and Net-a-Porter teamed up to create a gorgeous anniversary capsule collection. «We were inspired by the idea of ten years of amazing travel, ten years of great parties, and ten years of long summers» said Nicky Zimmermann.
In August 2017, the brand launched a capsule collection of five sunglasses in collaboration with Cutler and Gross. The designers have been inspired by the five great cities, home to some of the flagship stores – London, New York, Los Angeles, Miami, and Sydney. Moreover, to celebrate this collaboration, Zimmermann worked with Creative Director Romy Frydman from Style Me Romy to produce five short films to present the sunglasses.
In July 2023 the 70% of the company was sold from Style Capital investment fund to Advent International; the remaining 30 % was kept by founder sisters.
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Aldo Coppola
