Concept Paris

A consulting service for style and marketing. It was conceived and established in 1991 in Paris by the husband and wife John and Jos Berry. He is English, she is Dutch. Their specific competence goes from yarns and fibers for corsetry, underwear, and home nightwear through to the product’s sale. They offer their clients (manufacturing companies in Europe, the U.S., and the Far East, underwear shops, and department stores) an analysis of consumer taste and of changing social and cultural behavior, creative consulting on stylistic trends, development plans for products and brands, and commercial strategies.”