Comptoir des Cotonniers
Comptoir des Cotonniers is a French brand, founded in Toulouse in 1995. In that year first two stores were opened in Toulouse and Paris.
Comptoir des Cotonniers style
Collections by Comptoir des Cotonniers mix modernity, elegance, creativity and fashion, creating clothes to wear every day and by every woman. The aim of the brand is to offer an elegant apparel without frills, able to remain in time and to make wearers feel comfortable. The company is also attentive to prices, because it wants to propose an accessible luxury.
In 1997 the brand launched the Mother & Daughter advertising campaign, in order to remind that its clothes aren’t addressed to a specific age: here the items are shot to couples of mothers and daughters, so the brand began to communicate a very concerned on family image.
Internationalisation
In 2001 Comptoir des Cotonniers, which had expanded in many French cities, opened its first store abroad, in Barcelona. The expansion continued in 2008, when the first store was opened in New York: at the time 30 % of turnover, which was of 230 million euros, came from export.
Then, in 2005, the company was acquired by Fast Retailing, leader in fashion production and distribution and already owner of Uniqlo. In time, the group made its designations in the company: in particular, in 2013 Nancy Pedot was appointed CEO and in 2014, after Amélie Gillier gout out, Lars Nilsson was named new Creative Director.
The new image of the brand
In 2020 Comptoir des Cotonniers left its mother-daughter campaign, which had represented it for 20 years, because the company realized that not every woman was a mother and decided to be more inclusive. As a result, the Nous collection was born, whose aim was to address to women in general, overtaking every difference. The new image of the brand came with the appointment of Nathalie Marchal, already fashion editor for Marie Claire and Vogue France, new Creative Director of Comptoir des Cotonniers.
The COVID-19 pandemic had consequences on financial report of the company, which already was decreasing: so owner Fast Retailing chose to close 24 stores in department stores and to fire 217 people, in order to make the brand survive: in the future, they foresee a wider interaction between digital and physical stores.
Commitment for sustainability
Another important aim of Comptoir des Cotonniers is sustainability: the company already reduced its production, in order to limit its carbonic print, while its future purpose is to realize, by 2025, items only using 100 % eco-friendly materials.
But sustainability doesn’t only mean respect the environment, but also workers: so, every factory of the brand, in Europe, Turkey and Asia, join firm behavior rules which impose that manufacturing quality is flanked by fair working conditions.
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Contacts
151 rue Saint Honoré, 75001, Paris
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Boessert Schorn
