AUTHENTIC BRANDS GROUP (ABG)

COMPANIES AND ENTREPRENEURS, A

AUTHENTIC BRANDS GROUP, IS ONE OF THE FASTEST-GROWING BRAND MANAGEMENT COMPANIES IN THE PAST DECADE.

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. The company is headquartered in New York City. Mainly, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and in more than 8,900 freestanding stores and shop-in-shops around the world.

The company was founded in 2010 by Jamie Salter after he stepped down as CEO of Hilco Consumer Capital, a company that was involved in the restructuring of struggling consumer brands (such as Bombay Company and Polaroid Corporation)

Authentic Brands GroupJamie Salter, Founder of ABG

ACQUISITIONS

ABG’s first major purchases were the clothing brands Silver Star and Tapout. January 2011. In October 2013, ABG announced the purchase of Juicy Couture from Fifth & Pacific for US$195 million. The following month, ABG acquired the estate of Muhammad Ali, and CORE Media Group’s 85% stake in Elvis Presley Enterprises (which includes the estate of Elvis Presley, likeness rights, and music publishing assets). They also own the rights to the likeness of Marilyn Monroe.

Alongside they have also made major purchases of bigger companies such as  Nautica from VF Corporation. In June 2021, they acquired Izod, Van Heusen, Arrow, and Geoffrey Beene brands from PVH. In July 2021. Some of their notable acquisitions in 2022, would include ASOS and Reebok from Adidas.

ABG also announced they would delay the IPO until 2023 or 2024.

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