ACT N ° 1

A ,   BRAND AND FASHION DESIGNER

ACT N°1: the story of the “first act” brand by Galib Gassanoff and Luca Lin

Galib Gassanoff and Luca Lin

The brand established in Italy by the designers Galib Gassanoff, of Georgian origins and the Italian Luca Lin. 

Established in Italy with headquarters in Reggio Emilia, the brand has in fact an international dimension and a strong cultural contamination. The name refers to the “first act” of life, a precise moment of childhood from which the designers draw inspiration. The duo’s debut took place in 2017 after winning the title of winners of the contest for emerging talents Who is on Next? Since its inception, it has been a conceptual, artisanal, multicultural and contemporary project, as they themselves defined it, with constant references to childhood, Chinese arts and Azerbaijani crafts. 

Inclusiveness, prints and mix of different pieces are the stylistic codes of the brand. T-shirts are combined with shirts, trousers are combined with skirts, and jackets are sewn to dresses. The result is assembled, hybrid and unique garments. The brand is distributed all over the world, at the most authoritative luxury retailers such as Selfridges, Tsum, H. Lorenzo, Concento and Luisaviaroma. 

FW 21

The collaboration ACT N°1 x Marella

For spring summer 2021, the brand signed a collaboration with the brand of the Max Mara group, Marella. The limited edition capsule collection is sophisticated and rigorous, with soft lines and colours, it’s a reinterpretation of some iconic models of the Marella brand. The garments are deconstructed and reassembled with the unmistakable style of the two designers in order to create a unique final effect full of artistic references. Asymmetries, drapes and pleats, layers and transparencies, watercolour prints with a tapestry allure create a light and lively style.

capsule collection x Marella