Women’s Wear Daily

Women’s Wear Daily (WWD) American newspaper. It was the first daily publication on earth devoted entirely to the women’s apparel industry, and for that reason, the most widely read and also the most greatly feared, in Europe as well. First published in 1910 by Fairchild Publications, it became over time the Bible of fashion designers, industrialists, and retailers, all over the world. A mirror of trends and markets, in 1960, under the direction of John B. Fairchild, grandson of the founder, it became even more important, publishing the designs of the most significant creations of each couturier on the same day that the collection was presented. The success of its formula lies in the alternating themes of the daily editions: textiles, prêt-à-porter, accessories, sportswear, intimatewear, beauty, and so on. But its real power comes from its love of indiscretion: not only society tidbits, but also hard news on the state of economic health of fashion designers and fashion houses, deals and commercial news involving manufacturers and distribution networks, marketing surveys and new trends. Over the years, many other publications have joined the daily, transforming the publishing house into a veritable empire of professional publications: the oldest one is the Daily News Record (DNR), founded in 1892 and devoted to men’s apparel. Fairchild Publications, in 1999, was purchased by Condé Nast.