Victor Victoria

Italian ready-to-wear fashion label. It was owned by the Sartorie Riunite. It was founded in the late 1980s. The company, founded by Giovanni and Paola Gamba, was located in Molina di Malo, Vicenza. In Milan, it had its showroom. In 1992 Giambattista Gamba, with a degree from the University of California in Berkeley, joined the company as director in charge of corporate strategies, stylistic and product decisions. Victor Victoria, a style that emphasized the alternation of masculine and feminine elements, capturing and emphasizing contemporary aspects of dress, produces and distributes 200,000 items through over 500 sales outlets in Italy and around the world.
2000. The brand was fully absorbed by SINV, a Vicenza-based company that holds a considerable share of Moschino and the licenses for the production of brands such as R.e.d. Valentino and DKNY Jeans by Donna Karan.
2002. The company took part for the first time in Pitti Immagine Uomo. The line presented, Victor Victoria Uomo, found “hospitality” in pavilion devoted to brands with a strong tendency to develop new ideas.
2002. For Winter, Victor Victoria sent a collection onto the runway that took its inspiration from the Middle and Far East.
2003. For the Fall-Winter collection, Victor Victoria chose once again to focus on ethnic heritage. In the season when Vivienne Westwood put men with false breasts on the runways, the maison of Giovanni and Paola Gamba made use of the clothing tradition of the Amish people.