Vexed Generation
Vexed Generation is an English brand, cofounded in London in 1993 by Joe Hunter and Adam Thorpe.
The birth
Vexed Generation, cofounded by Joe Hunter and Adam Thorpe, has always had a strong ethical charge and a strong political concept: it was born, indeed, during the development of Criminal Justice Act, a measure which the English government abolished civil rights and suppressed freedom of movement by, to prevent big gatherings and contrast an omnipresent rave culture.
Its appearance, which was influenced by ’80s streetwear, military clothes and vintage outerwear clothes, was similar to exasperated “warlike material”: Joe Hunter, indeed, often assured that his items were realized using high-tech and bomb-proof materials. Brooches, decorations and patches became essential details, in a wardrobe which included greatcoats, oversize pulls, camouflage pants and honor guard or camp uniforms.
Ethical implications
Vexed Generation, which was born by the union of Hunter’s graphic abilities and Thorpe’s ones in bioanalitical science, was a streetwear label with a social responsibility, thought for a generation of freethinkers and still today celebrated by style experts all over the world.
At the core of the production, indeed, there were tailoring pieces whose seditious and iconoclast hints not only alluded to a political agenda, but represented a mechanism which you could increase awareness by: the duo collection, turned to utility and comfort, in spite of their elegance, were based on ideals such as urban security and personal protection against every possible danger in the streets of London.
Masks and filters, indeed, were a shield against air pollution, which at the time registered the highest taxes of Europe exactly in London, while high collars and hoods put in a safe place against identity violations.
Collaborations
In 2003 the brand started collaborating with Puma: from the partnership Martial arts and Urban mobility lines were born. They were launched the following year and have been produced for many years. After having concentrated only on partnerships and collaborations, in 2019 Vexed Generation proposed again some items on Farfetch: the collection, inspired by ’90s archive items, kept same silhouettes of the time, but it bet on better quality materials.
After almost 20 years, the brand was revamped by its founders in order to protect new generations’ future, which – they think – is under attack: there is the same desire of protection against outside, but new danger elements, such as facial recognition and Artificial Intelligenze, added to ’90s ones.
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Contacts
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