Ato

Ato. Japanese fashion brand founded by designer Ato Matsumoto. His career began in 1993 with the opening of a shop in the chic neighbourhood of Aoyama.

Ato. Japanese fashion brand founded in 1993 by designer Ato Matsumoto. His career began in 1993 with the opening of a shop in the chic neighbourhood of Aoyama in Tokyo. After great success in his native country, in 2000 achieved international success when major department stores bought the firms’s designs on an exclusive basis. His Collections do not have specific themes, as a way to maintain creativity, and some members of the staff work 3 days in the boutique in order to stay in tune with clients.

Ato is reminiscent of Dior Homme and other European menswear labels.

In July 2000, the brand presented its collection in Paris for the first time. Then a womenswear line was added in 2003.

In 2007, Kanye West started wearing ato hi-top sneakers, bringing the brand much additional name recognition outside Japan.

It might also interest you:

Kenzo

AJAF

AJAF stands for “All-Japan Apparel Federation”. It is the most important Japanese clothing federation. In fact, it groups and represents the biggest names.

AJAF stands for “All-Japan Apparel Federation”. It is the most important Japanese clothing federation. In fact, it groups and represents the biggest names in the packaging.

AJAF origins

Born for the development and defense of industry, it was created in 1973 on the initiative of six professional groups in the sector. It also ensures the dissemination of information to its members on the production and the clothing market.

Since 4 November 1990 AFAJ has been under the name of JAF, “Japan Fashion Association“. But the values ​​are always the same.

They start from the concept according to which fashion does not only refer to clothing, but that it also embodies a set of values ​​that represent the Japanese lifestyle and culture. Their mission is, therefore, to help people achieve a level of social well-being comparable to their economic potential.

In addition, Japan has always exhibited extraordinary originality.  They were able to express their strengths and differences as the true added value. And this is what they continue to do for their designers to this day.

Their goal is the continuous relaunch of their fashion style. Of all the delicate and well-balanced creative activities that distinguish their sense of art.

Through the promotion of various activities, not only related to fashion, the ultimate goal is to push the development of a vision of Japanese culture around the world.

It might also interest you: