Annapurna. Italian manufacturer of knitwear in cashmere, cashmere-silk and fine natural fibers. The firm was established in 1978 by Aida Barni.

Annapurna. Italian manufacturer of knitwear in cashmere, cashmere-silk and fine natural fibers. The firm was established in Prato, Tuscany, in 1978 by Aida Barni, after the birth of her fourth child from her marriage to Pierluigi Galli, one of the world’s leading experts on spun yarns.

One half of the production is exported to Germany, Austria and Switzerland, countries in which the company is the market leader. The rest is sold in Italy, France, Japan and the U.S.

The brand name recalls the mountains of Kashmire and the peak of Annapurna, more than 26,000 feet and climbed for the first time by a Japanese team composed only by women.

The brand is famous also for Cashmere, an invaluable book. It was published for the first time in 1986 and reissued in 1997, one of whose authors is Pierluigi Galli. Printed also in French, English and Japanese, the book is an international reference work for technical schools, trade buyers and consumers. The brand’s success is due to its fine manufacturing techniques and expert finishing.

Collections – Annapurna

Annapurna’s collections are offered each season at the company’s Milan showroom at via della Spiga, 46.

The philosophy of the firm is based on the work of skilled craftsmen and attention to detail. Additionally the use of exclusive colors (like midnight blue, tourmaline, slate green, dry moss) makes the brand unique. There is a lasting commitment to customer service, and to clothes that suit Italian taste and are highly fashionable.

The collections created by Annapurna are completely Made in Italy, to ensure accurate control of every single processing phase, style and quality in mind. Additionally the brand offers its customers a real “Cashmere Clinic” which, through the traceability of the product, allows any interventions and repairs after purchase.

Annapurna offers three different collections. The first, Annapurna, a line designed for those who are attentive to fashion trends, the luxury of fashion to come; Aida Barni, a line for those who do not undergo the dictates of fashion, timeless luxury. And finally, 5 + 1 Annapurna: a line designed for the world’s top retailers, the luxury of today’s fashion.

From 2000

In 2000, the president of the Republic of Italy, Carlo Azeglio Ciampi, named her a Cavaliere del Lavoro. Aida Barni also received the La Città delle Donne (City of Women) award and was given the keys to the city of Prato.

In 2008 the Milan showroom moved to the new headquarters in via Stendhal, leaving the historic headquarters in via Della Spiga. To this are added the retailers of Düsseldorf, Stuttgart and New York.

The turnover of Annapurna, in 2001, amounted to 15 million euros, 5% of which generated by the Italian market.

In 2008, after having inaugurated the showroom in Milan in Via Stendhal 36, Annapurna signed an agreement with the JDA, for the distribution of the products in the Japanese market.

Two looks presented for the spring/summer collection 2017.

The creative director of the brand is Alessandro Onori.

Experimenting with super-chunky and hyper-fine yarns, colors, techniques, and beautiful patterns, the brand expresses an eco-friendly vision of luxury. Furthermore it combines advanced craftsmanship techniques to achieve clothes as soft and warm as a natural coat.

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Cucinelli, Brunello

Brunello Cucinelli S.p.A. is an Italian fashion brand which sells menswear, womenswear and accessories. They are known for their cashmere collections.


  1. The Origin
  2. Brunello Cucinelli Foundation
  3. Awards

The Origin

Brunello Cucinelli
The Founder: Brunello Cucinelli

Founder and designer of the homonymous clothing brand. Brunello Cucinelli was born in Castiglione (Perugia) in 1953. In 1972 he became a surveyor and enrolled in the faculty of engineering, which he left shortly thereafter. Starting in 1978 he began his career as an entrepreneur and proposed his distinctive character, the colored cashmere.

Brunello Cucinelli Cashmere
Brunello Cucinelli Cashmere

In 1982 he married Federica Benda, with whom he had two daughters, and moved to Solomeo, where he gave life to his company. In 1987 he inaugurated his new company headquarters in the fourteenth-century castle of the village.

Brunello Cucinelli Foundation

Foro Delle Arti
Foro Delle Arti

Instinctively brought to the knowledge, he devoted himself to humanistic studies (especially to philosophy) and began an activity of recovery and redevelopment of the ancient country, creating spaces dedicated to meeting and culture. The site chosen for the renovation project is the architectural and landscape complex of the Foro delle Arti, where under the aegis of the Brunello Cucinelli Foundation, a theater, an amphitheater and a Neo-nationalist academy are created, with a precious library inside.


Brunello Cucinelli 2011 Campaign
2011 Campaign

At the same time he led his company to the most important successes, inspired by the great ideals of man: ethics, dignity and morals. From the beginning of 2000 his entrepreneurial and humanistic work is celebrated by a series of prestigious national and international awards. This includes: the Presidency of the Teatro Stabile dell’Umbria, Ernst and Young Award as an Italian entrepreneur of the year (2009), Prize Leonardo Qualità Italia (2010), delivered to the Quirinale by the President of the Republic Giorgio Napolitano, Cavalierato of the Italian Republic and Honoris Causa degree in Philosophy and Ethics of Human Relations conferred by the University of Perugia.

In 2011 Brunello Cucinelli, was recognized worldwide as one of the most important brands in the luxury sector. The brand is present with several cashmere collections in more than 1000 multi-brand stores, 50 single-brand stores and numerous “shop in shops” spread throughout the various high department stores of the world.