Swish Jeans

Italian make of jeans. The brand was created at the end of 1994 by Marcello Mastrantuono who predicted the end of the unisex phase of jeans and focused instead on jeans which are highly feminine. His first collection, presented at the Milano Collezioni in 1995, was designed for a young, sexy, daring, ironic woman. He immediate won himself notoriety thanks to a series of strong slogans and publicity campaigns using famous top models such as Naomi Campbell, Carla Bruni, and Claudia Schiffer. It was the first brand of jeanswear to enter the Milano Collezioni calendar.