Simonetta

Italian brand and firm that makes children’s clothes. In 1950, Maria Bianca Mazzarini Stronati decided to open a small dressmaking shop in Jesi catering to babies and small children. With the help of her three children, Roberto, Simonetta, and Valeria, the business grew and in 1981 became an industrial enterprise. Much attention is spent on researching materials and the details. Today, with the involvement of the third generation, Simonetta has become a leading firm in the field of high-quality baby clothes. The continued emphasis on new ideas and new technologies is the driving force behind the company’s success. It produces nearly 500,000 garments a year that are sold in boutiques and department stores in 27 countries. The main factory, in Jesi, has nearly 100 employees and an entourage of a further 200 people. As well as the first line, the firm has branched out with Simonetta jeans, Simonetta tiny, and Simonetta shoes, and is also licensed to produce Cavalli Angels, Cavalli Devils, and Cavalli Junior, designed by Roberto Cavalli.