Pull & Bear is a Spanish clothing and accessories retailer based in Narón, Galicia. It was founded in 1986 as New Wear, S.A. and it was officially launched as Pull & Bear in 1991. It is now a part of Inditex, owner of Zara and Oysho brands. The company began to sell through an online store in September 2011.
The brand’s flagship brand, Pull and Bear aims to reach a younger clientele than its big sister Zara. Present in more than 48 countries, the brand with 680 stores intends to offer trendy and trendy pieces at very affordable prices. Like Bershka and Stradivarius, other brands of the group, Pull and Bear plays the card of the economic fashion and offers increasingly sharp collections as well as unmatched basics.
The Brand focuses on casual, laid-back clothing and accessories for young people with a very urban style, at acceptable prices. The stores themselves are designed as vanguardist spaces that are attractive to their target market. Heavy use of graphic elements and text on clothing, much of it referencing the United States popular culture.
However the clothes are not sold in the US, nor delivered to the US if bought on-line. Pull&Bear is enjoying rapid international expansion as a result of their fashion philosophy which aims at merging creativity and quality design with a swift response to market demands. New product lines introduced in stores have diversified the range of products available in Pull&Bear outlets. These new lines include; music, technology, video games and video images mixed in with the clothing. Pull&Bear introduced the “XDYE” line in 1998, a more sporty and hi-tech line of clothes linked to the icons of 21st-century youth culture.
This brand introduced the new collection named Class Wear with the famous Milanese model Mathieu Zannoni. This collection mix elegance with sport/leisure wear .Pull and Bear stores in Europe re-branded with a new logo and in-store style presentation in late 2010. In 2011 Pull&Bear introduced an online shop in September 2011.
With these successful men’s and women’s collections, the brand chooses to launch the “Teen Girls” collection for girls who have kept their child’s soul. More colorful and pop pieces that offer a nice contrast with the classic, more sober collection.
Concerned about the environment, Pull and Bear have just launched its first collection with the tag ‘Join Life’, following the rest of brands of the Inditex Group that use sustainable materials for the production of its clothes, As the brand explained, with this move they want to consolidate its commitment to environmental sustainability. For it, they have created a capsule collection from organic cotton, known for being better for the environment, since it is cultivated without fertilizers or chemical pesticides and needs 90 % less water for its production and TENCEL a fiber from the wood of sustainable forests form which production process allows reusing 100 % of the used water.
The new collection, which provides lines both men and woman, was on sale on their online store. The brand also takes advantage of recycled materials for its bags but also to recycle its alarms and hangers. In addition, the brand no longer has a paper catalog to present its collections and now favors a more ecological version, thanks to digital.
Pull & Bear made total sale of US$25,794m. The brand is showing growth year by year since 2015.pull and bear internationally focused online store generated E-commerce net sale primarily in spain and franc ease well as Poland and Russia. With regards, to the product range, pullandbear.com specializes in the “Fashion” category, particularly in the area of “clothing”. In the fashion market in Spain, pullanbear.com generated US$300m-US$400m in 2017. Therefore, pullandbear.com accounts for 0%-5% of E-commerce net sale in the market were its competitors ranked in the submarket with elcorteingles.es, zalando.es, and vente-privee. being the market leaders.