Tezenis is owned by the Calzedonia group, the group also owns ,Intimissimi ,Falconeri, Signorvino and Atelier Emé.
Tezenis Hosiery factory that produces underwear and sleepwear the start in 1996, Vallese di Oppeano, near Verona.
The group launched new line with the same franchise strategy used for the Calzedonia and Intimissimi brands. The product line includes women’s, men’s, and children’s underwear, for a younger and more basic market than that of Intimissimi. It was successful due to a self-service formula and aggressive pricing.
The distribution network has consists of 1,730 points-of-sale in Italy and throughout the world, Tezenis has 566 stores across the globe. While in Milan Tezenis store opened on the very centrally located Corso Vittorio Emanuele in Milan, next to the large low-price department stores Zara, Conbipel, and H&M.
The financial results for 2017, revealing an increase in sales and revenue supported by its international business.The company’s revenue increased to 2.31 billion euros ($2.84bn) last year, representing an 8.7% jump compared with the previous year. International sales accounted for 54% of the total.
Tezenis being the third to contriute to the sale which reported sales of 609 million ($749m).