Pitta Rosso

The PittaRosso brand was born from a large Italian family, indeed great in terms of shoes. Three generations always in step with the times to offer the best in the distribution of footwear and to meet everyone’s needs. A family expanded to excess, which starts from owners to expand to employees, where the constant commitment of all forms an entrepreneurial reality that looks at fashion, diversification of the offer, quality and its relationship with competitive prices. Ivo, Vittorio, Pierluigi and Lorenzo Pittarello are the brothers of an all-Italian success, which has easily crossed national boundaries to become successful in Europe.

To understand it better, just take a few steps in 1. If grandfather, father, children had not been united by the same passion, the PittaRosso brand would not be known and appreciated as it is today. From the first steps in the Veneto outdoor markets, passing through the Seventies with the first shops in Padua, Jesolo and Lignano, up to the current over 200 large-scale stores, the growth was constant and unstoppable, with steps giant.

Today the corporate image is renewed and new marketing strategies and distribution techniques are set up that are destined to leave an indelible mark in terms of appeal, turnout and public loyalty.


PittaRosso is increasingly synonymous with shoes for the whole family. The reason is very simple: PittaRosso has all the numbers, and as it could not take care of footwear, to be the number one even tomorrow.

The turning point of Pittarello in 2014 goes through an exponential growth in turnover and the change of name: from Pittarello Rosso to PittaRosso. The metamorphosis in the logo, supported by new major investments in marketing and communication, also accompanies a progressive economic and financial re-launch of the chain active in the retail distribution channel of footwear for the whole family. Born 90 years ago like Pittarello, today the brand renamed PittaRosso returns to think big thanks to new resources and ambitious commercial development plans made possible by the private equity fund “21 Investimenti” led by Alessandro Benetton and the managing director Andrea Cipolloni, which in July 2011 acquired the footwear company. The leaders of the new fund have rolled up their sleeves and after a little less than two years from the start-up of the new course, they are already reaping the fruits of their patient work.

The numbers in this sense speak clearly. Starting in 2011, when the family-run business in the Veneto region made 116 million euros in turnover to then go up to 150 million in 2012, the company closed the 2013 financial year with 200 million euros, an increase of 35 %, a figure that almost doubles, cutting the milestone by 90%, the initial one of 2011.

2012, “succeeding in the difficult enterprise of substantially increasing the turnover and improving the profitability of the company”, they point out with pride by the company. In the meantime, 21 Investimenti has also worked hard on the expansion of the distribution network and rearrangement of existing boutiques, bringing home good results: the three-color brand stores have gone from 53 in 2011 to 80 in 2012 to 100 in 2013. Another twenty openings happened since 2013. At the same time, the restyling of 14 points of sale is under way, bringing the total number of historical sales points to 20 adjusted to the new format in these two years. “A further sign – let the company know – to communicate to consumers the will of the brand to enter a path of modernization”.





Pull & Bear is a Spanish clothing and accessories retailer based in Narón, Galicia. It was founded in 1986 as New Wear, S.A. and it was officially launched as Pull & Bear in 1991. It is now a part of Inditex, owner of Zara and Oysho brands. The company began to sell through an online store in September 2011.

The brand’s flagship brand, Pull and Bear aims to reach a younger clientele than its big sister Zara. Present in more than 48 countries, the brand with 680 stores intends to offer trendy and trendy pieces at very affordable prices. Like Bershka and Stradivarius, other brands of the group, Pull and Bear plays the card of the economic fashion and offers increasingly sharp collections as well as unmatched basics.

The Brand focuses on casual, laid-back clothing and accessories for young people with a very urban style, at acceptable prices. The stores themselves are designed as vanguardist spaces that are attractive to their target market. Heavy use of graphic elements and text on clothing, much of it referencing the United States popular culture.

However the clothes are not sold in the US, nor delivered to the US if bought on-line. Pull&Bear is enjoying rapid international expansion as a result of their fashion philosophy which aims at merging creativity and quality design with a swift response to market demands. New product lines introduced in stores have diversified the range of products available in Pull&Bear outlets. These new lines include; music, technology, video games and video images mixed in with the clothing. Pull&Bear introduced the “XDYE” line in 1998, a more sporty and hi-tech line of clothes linked to the icons of 21st-century youth culture.

This brand introduced the new collection named Class Wear with the famous Milanese model Mathieu Zannoni. This collection mix elegance with sport/leisure wear .Pull and Bear stores in Europe re-branded with a new logo and in-store style presentation in late 2010. In 2011 Pull&Bear introduced an online shop in September 2011.

With these successful men’s and women’s collections, the brand chooses to launch the “Teen Girls” collection for girls who have kept their child’s soul. More colorful and pop pieces that offer a nice contrast with the classic, more sober collection.

Concerned about the environment, Pull and Bear have just launched its first collection with the tag ‘Join Life’, following the rest of brands of the Inditex Group that use sustainable materials for the production of its clothes, As the brand explained, with this move they want to consolidate its commitment to environmental sustainability. For it, they have created a capsule collection from organic cotton, known for being better for the environment, since it is cultivated without fertilizers or chemical pesticides and needs 90 % less water for its production and TENCEL a fiber from the wood of sustainable forests form which production process allows reusing 100 % of the used water.

The new collection, which provides lines both men and woman, was on sale on their online store. The brand also takes advantage of recycled materials for its bags but also to recycle its alarms and hangers. In addition, the brand no longer has a paper catalog to present its collections and now favors a more ecological version, thanks to digital.

Pull & Bear made total sale of US$25,794m. The brand is showing growth year by year since 2015.pull and bear internationally focused online store generated E-commerce net sale primarily in spain and franc ease well as Poland and Russia. With regards, to the product range, pullandbear.com specializes in the “Fashion” category, particularly in the area of “clothing”. In the fashion market in Spain, pullanbear.com generated US$300m-US$400m in 2017. Therefore, pullandbear.com accounts for 0%-5% of E-commerce net sale in the market were its competitors ranked in the submarket with elcorteingles.es, zalando.es, and vente-privee. being the market leaders.




Tezenis is owned by the Calzedonia group, the group also owns ,Intimissimi ,Falconeri, Signorvino and Atelier Emé.

Tezenis Hosiery factory that  produces underwear and sleepwear the start in 1996,Vallese di Oppeano, near Verona.

The group launched  new line, Tezenis, with the same franchise strategy used for the Calzedonia and Intimissimi brands. The product line includes women’s, men’s, and children’s underwear, for a younger and more basic market than that of Intimissimi. It was successful due to a self-service formula and aggressive pricing.

The distribution network has consists of 1,730 points-of-sale in Italy and throughout the world, Tezenis has 566 stores accros the globe.while in Milan Tezenis store opened on the very centrally located Corso Vittorio Emanuele in Milan, next to the large low-price department stores Zara, Conbipel, and H&M.

The financial results for 2017, revealing an increase in sales and revenue supported by its international business.The company’s revenue increased to 2.31 billion euros ($2.84bn) last year, representing an 8.7% jump compared with the previous year. International sales accounted for 54% of the total.

Tezenis being the third to contriute to the sale which  reported  sales of 609 million ($749m).


Intimissimi is owned by the Calzedonia group, the group also owns Tezenis, Falconeri, Signorvino and Atelier Emé.

Intimissimi is an Italian underwear company founded in 1996 in Dossobuono di Villafranca di Verona. The brand is owned by the Calzedonia group.

The Intimissimi brand was founded in 1996 as a line dedicated to the Calzedonia group’s underwear . The production of the brand has then expanded to knitwear and sleepwear , while maintaining the lingerie for men and women as the main product of the brand.

In 1998 Intimissimi has 80 points of sale on the national territory, which in the following ten years reach over a thousand, with a distribution network covering the whole of Europe .

In 2007 he debuted on television the advertising campaign, titled Heartango , directed by the director Gabriele Muccino and starring Monica Bellucci , flanked by the Portuguesemodel José Fidalgo. Among the other famous faces that have lent their image to the company, we can remember the models Ana Beatriz Barros  , Vanessa Kelly , Andi Muise , Josie Maran , Bianca Balti , Irina Shayk (from 2010 ambassador of ‘company), Alyssa Miller since May 2011 for the Collezione Sposa and Tanya Mityushina in 2012  .Among the men, Jesus Luz and the actor Luca Argentero . In 2013 the testimonials are: Katsia Zingarevich, for the spring / summer collection and Blanca Suarez for the fall / winter  . In 2017 Chiara Ferragni was the designer for the ‘A Legend of Beauty’ event, the new show by Intimissimi on ice .

The financial results for 2017, revealing an increase in sales and revenue supported by its international business.The company’s revenue increased to 2.31 billion euros ($2.84bn) last year, representing an 8.7% jump compared with the previous year. International sales accounted for 54% of the total.

Intimissimi sales reached 691 million euros ($850),which followed the sales of calzedonia which  were 802 million euros ($987m).


Mention high fashion sunglasses and the name that immediately springs to mind is Ray-Ban. This iconic brand has carved itself a unique place in the world of eye wear and its sunglasses have graced the faces of many famous figures, both male and female, for decades. Over the years Ray-Ban has earned a reputation for superb design, excellent performance and an unmistakable sophistication that has made it recognizable  to the world over. 



Ray-Ban is a brand of sunglasses and eyeglasses founded in 1937 by the American company Bausch & Lomb. The brand is best known for their Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to the Italian eyewear conglomerate Luxottica Group, for a reported US$640 million.

In 1929, US Army Air Corps Colonel John A. Macready worked with Bausch & Lomb, a Rochester, New York-based medical equipment manufacturer, to create aviation sunglasses that would reduce the distraction for pilots caused by the intense blue and white hues of the sky. Specifically, MacCready was concerned about how pilots’ goggles would fog up, greatly reducing visibility at high altitude. The prototype, created in 1936 and known as ‘Anti-Glare’, had plastic frames and green lenses that could cut out the glare without obscuring vision. They also added impact-resistant lenses in 1938.The sunglasses were redesigned with a metal frame the following year and patented as the Ray-Ban Aviator. According to the BBC, the glasses used “Kalichrome lenses designed to sharpen details and minimize haze by filtering out blue light, making them ideal for misty conditions.

Ray-Ban’s most popular sunglasses are the Wayfarer, and Aviator models. During the 1950s, Ray-Ban released the Echelon (Caravan), which had a squarer frame. In 1965, the Olympian I and II were introduced; they became popular when Peter Fonda wore them in the 1969 film Easy Rider. The company has also produced special edition lines, such as The General in 1987, bearing similarity to the original aviators worn by General Douglas MacArthur during the Second World War.

After decades of producing its famous sunglasses in 1999, the Global Eyewear Division of Bausch & Lomb, including Ray-Ban was acquired by Luxottica Group for US$640 million, including the Wayfarer and Aviator brands, the company then concentrated determinedly on moving into the eye surgery business by purchasing Storz instruments and Chiron Vision.

The Ray-Ban Principles

Ever since its invention, the Ray-Ban has been all about aspiration. From its original concept of sunglasses for American airmen, and through its many celebrity endorsements, Ray-Ban has marketed itself as the brand that everyone wants to be seen in. Owning a pair of Ray-Bans should be the ultimate dream for every fashion-conscious individual who wants to look like their hero. The invention of the Ray Ban Aviator

The invention of the iconic Ray-Ban Aviator brand has its roots in the meteoric rise of the power of flight. In the 1930s the swift development of military aircraft design allowed pilots to travel ever farther, faster and higher. But this created a problem.
Pilots reported that the high levels of glare they experienced as they flew high and fast were leading to vision problems, headaches and altitude sickness. This naturally reduced their ability to function at the high levels needed for military action. A solution was needed. Sometime previously, Lieutenant General John McCready had taken a balloon flight. During this balloon flight, he had been dazzled by the sun. He then conceived the idea of a pair of dark glasses which would shade his eyes while letting him see what was around him. McCready was convinced that this type of eyewear would solve the problem of glare for the pilots. He approached B&L with a request to create sunglasses that could limit the glare without restricting the pilots’ vision. B&L set to work on developing dark glasses. Following several experiments, the prototype sunglasses with plastic frames and green lenses were produced in 1936. Thus the Aviator appeared.

The following year the plastic frames were replaced by metal ones. However, it was considered that the term ‘anti-glare’ wasn’t sufficiently striking enough to sum up the appeal of these new glasses. So the term ‘Ray-Ban’ was adopted instead, along with the Aviator tag as a nod to the aviation link. And the rest, as they say, is history. The Ray-Ban Aviator was such a success that it wasn’t only the pilots who were wearing them. Contemporary photos show them being used by the high-ranking officers as well and before too long, they were considered to be synonymous with the glamorous lifestyle of the military pilot. This set in motion the trend for Ray-Bans to be marketed as a premium product which has been continued throughout the following seven and a half decades. The B&L Ray-Ban years Ray Ban in the 30s (The Aviator, Shooter and Outdoorsman) the invention of the Aviator in 1936 marked the start of the Ray-Ban rise to fame. Within a couple of years the use of Ray-Bans had moved beyond military use and others who lived, worked and played outdoors began to see the benefits.

In 1938 B&L released the Ray-Ban Shooter, specifically designed for rifle users, with a choice of green or yellow lenses. The yellow lenses were especially useful as they filtered out blue light, enhancing detail and minimizing haze, so making it much easier for users to operate in misty conditions. The design also included a so-called ‘cigarette circle’ center which allowed the wearer to keep both hands free, which has become the Shooter’s signature feature.

Hard on the heels of that success, in 1939 B&L introduced the Ray-Ban Outdoorsman, marketed at hunters, shooters and fishing enthusiasts. Originally known as ‘Skeet Glass’, the defining feature of this brand is the various coverings for the top bar and temple ends, such as nacre and calf leather.

Ray-Ban under Luxottica

The history of Luxottica
In many ways it seemed almost inevitable that Ray-Ban would end up in the hands of Luxottica. Founded by Italian Leonardo Del Vecchio in 1961, Luxottica began life in Agordo and located in Milan. Del Vecchio was initially trained as a tool and die maker, but eventually he decided to turn his hand to making parts for eyewear instead. He moved to Agordo, the heart of the Italian eyewear industry and set up his company with others to create eyeglasses.

As time passed, the company became convinced of the need to take control of all aspects of operation, buying a distribution company (Scarrone) in 1974, and then moving on to set up a series of important contract services with such well-known companies as Armani and Vogue. It acquired shares in a number of optical companies and bought out other eyeglass providers, including OPSM and Pearl Vision. It went on to buy Erroca for €20 million and Oakley for US$2.1 billion, making it by far the largest eyeglass company on the world.

Today Luxottica accounts for over 80% of the market, encompassing the eyeglass operations of a multitude of household names including Versace, Stella McCartney, Burberry, Chanel and Armani, to name but a few. Ray-Ban in the 21st century . Luxottica began by re-designing the Ray-Ban in 2000 to take account of the new fashion trends. In a significant design re-modelling known as RB2132, the size of the frames was reduced and acetate was rejected in favour of lighter plastic.

However, Luxottica then set out to revive the fortunes of the Ray-Ban brand by launching a major expansion, which was subsequently followed by a decade-long flurry of activity.

The Ray-Ban Optical optimized prescription sunglasses in 2003. Its aim was to blend superb design and matchless attention to detail in its craftsmanship, whilst always drawing on the cultural roots that made Ray-Bans so popular.  Also in 2003, Luxottica launched Ray-Ban Junior, a range of sunglasses designed specifically for fashion-conscious children aged 8-12. This range was further expanded in 2005 to include hypo-allergenic frames that are lightweight but durable.

2006 saw the overhauling of the iconic Wayfarer model, with music photographer Mick Rock commissioned to create a memorable portfolio of images to bring the Wayfarer squarely into the modern era. Indie rock musicians were hired for this innovative project known as ‘Ray-Ban Uncut: The Wayfarer Session, and artist such as Peaches, James Murphy of LCD Sound system, Bobby Gillespie of Primal Scream and Johnny Marr of The Smiths all offering their own contemporary take on the new Wayfarer design.

A masterly publicity campaign in 2007, entitled ‘Never Hide’, harnessed the concept that Ray-Ban users simply needed to be true to their own identity to make themselves the center of attention. The campaign involved instantly recognizable personalities from the past and present,, combined with ‘ordinary’ Ray-Ban users who wanted to stand up and be counted. The world-wide nature of this innovation made a huge impact on the continued success of the brand.

Ray-Ban continued to blend the culture of celebrity seamlessly in its publicity campaigns, for example, with the Ray-Ban Re-masters project of 2008. Well-known musicians like The Kills, Black Kids, Ladyhawke, Ipso Facto and Paolo Nutini performed cover versions from the 50s and 60s to recall the popular Ray-Ban Club master design of the time.

On the back of the Never Hide campaign, Never Hide Colorise was born. Wayfarer fans could create their own unique colour designs using special pens on a white frame, whilst other innovations included printing unique designs (e.g. New York subway maps), onto the inner surfaces of the glasses.

The ‘Rare Prints’ range delved once more into movie and music culture with a series of themed prints to give Ray-Bans a contemporary edge, based around the concepts of ‘Buttons Pins’ and ‘Comics’.  And more recently, Ray-Ban has also marketed itself specifically to the LGBT community by incorporating rainbow colors into its advertising.

But in the midst of all this imaginative brand promotion, Ray-Ban did not neglect the technological aspects of their design. Always looking to improve its signature product, it launched the Ray-Ban Tech Fiber Collection, utilizing the very latest in eye wear manufacturing techniques.
The wrap-around frame construction is fashioned from seven layers of lightweight carbon fiber, making the glasses durable and extremely flexible to resist accidental damage. The lenses have similar ground-breaking features. Created from poly carbonate and crystal, these lenses which superb polarization capabilities, as well as natural high-definition color vision, a special reflective coating to eliminate glare, and enhanced UV protection.

Throughout this decade, Luxottica have continued the successful strategy of marrying celebrity endorsement, using a multi-faceted approach to raising the profile of the brand (e.g. themed music concerts). The Never Hide campaign has continued with world-wide publicity events, keeping the main ethos unchanged whilst re-inventing the application of that ethos.

Ray-Ban started life as a cutting edge technological breakthrough to solve a problem in the relatively new world of aviation. And that the future for Ray-Ban may lie in a similar ground-breaking innovation which is very much of the 21st century. On March 24 2014, Ray-Ban signed a deal with Google to collaborate in developing Google Glass. What is Google Glass? Google Glass is basically a piece of wearable technology. This looks similar to an ordinary pair of glasses, but enables the wearer to carry out many of the functions of a laptop or mobile device. This voice-activated device lets you access the internet, store information, make calls, take photos in fact, all the functions the modern, seamlessly connected user wants, but in an unobtrusive form.


Ray-Ban started with the aim of being at the very forefront of eye wear development, designing and manufacturing sunglasses that gave outstanding performance as well as being totally fashionable. As it approaches its 75th anniversary, it seem the Ray-Ban brand has every intention of maintaining this forward-looking approach and continuing to deliver iconic sunglasses that look beautiful and give unrivaled sun protection.

Oscar De La Renta


Oscar de la Renta was an Dominican-American fashion designer in 1932 . Born in Santo Domingo, he was trained by Cristóbal Balenciaga and Antonio Del Castillo. He became internationally known in the 1960s as one of the couturiers who dressed Jacqueline Kennedy. He worked for Lanvin and Balmain. His eponymous fashion house has boutiques around the world including in Harrods of London and Madison Avenue, New York.

Oscar De la Renta was born to, Dominican Republic, to a Dominican mother, Carmen María Antonia Fiallo, and a Puerto Rican father, Óscar Avelino De La Renta, owner of an insurance company. The Fiallos, De la Renta’s mother’s family, were so embedded in Dominican society that they could count poets, scholars, and businessmen, as well as top army brass among their members. Their origin in the island can be traced back to the foundation of San Carlos de Tenerife in 1685 by Canarian settlers. De la Renta was raised Catholic in a protective family. His mother died from complications of multiple sclerosis when he was 18.

He went to study painting in Spain at the age of at 18, at the Academy of San Fernando in Madrid. For extra money, he drew clothes for newspapers and fashion houses. After Francesca Lodge, the wife of John Davis Lodge, the U.S. Ambassador to Spain, saw some of his dress sketches, she commissioned de la Renta to design a gown for her daughter. The dress appeared on the cover of Life magazine that fall. He quickly became interested in the world of fashion design and began sketching for leading Spanish fashion houses, which soon led to an apprenticeship with Spain’s most renowned couturier, Cristóbal Balenciaga. He considered Cristóbal Balenciaga his mentor. In 1961, de la Renta left Spain to join Antonio Del Castillo as a couture assistant at Lanvin in Paris.

De la Renta turned to Diana Vreeland in 1963, the editor-in-chief of Vogue for advice, saying that what he really wanted was to “get into ready to wear, because that’s where the money is”. Vreeland replied, “Then go to Arden because you will make your reputation faster. She is not a designer, so she will promote you. At the other place, you will always be eclipsed by the name of Dior. De la Renta proceeded to work for Arden for two years in New York City before he went to work for Jane Derby, an American fashion house. When Derby died in August 1965, de la Renta took over the label.

From 1993 to 2002, de la Renta designed the haute couture collection for the house of Balmain, becoming the first Dominican to design for a French couture house. In 2006, the Oscar de la Renta label diversified into bridal wear.

De la Renta’s designs have been worn by a diverse group of distinguished women and celebrities. De la Renta’s brand saw international wholesale growth beginning in 2003, under the direction of CEO Alex Bolen, from five to seventy-five locations. De la Renta’s ready-to-wear designs are available in his retail stores, online, and with select wholesale partners worldwide.

In 2014, the George W. Bush Presidential Center hosted an exhibit entitled “Oscar de la Renta: Five Decades of Style” which shared the designer’s creations for Mrs. Bush and America’s First Ladies.

Talking about the life of De la Renta was diagnosed with cancer in 2006. A year later at the CFDA “Fashion Talks” event, Executive Director Fern Mallis called him “The Sultan of Suave”. At that event, he spoke of his cancer, saying: Yes, I had cancer. Right now, I am totally clean. The only realities in life are that you are born, and that you die. We always think we are going to live forever. The dying aspect we will never accept. The one thing about having this kind of warning is how you appreciate every single day of life.

De la Renta died of complications from cancer on October 20, 2014, at his home in Kent, Connecticut, at the age of 82.


In 1977, de la Renta launched his fragrance, OSCAR, followed by an accessories line in 2001 and a homewares line in 2002. The new business venture included 100 home furnishings for Century Furniture featuring dining tables, upholstered chairs, and couches. In 2004, he added a less expensive line of clothing called O Oscar. De la Renta said he wanted to attract new customers whom he could not reach before.

In 2006, de la Renta designed Tortuga Bay, a boutique hotel at Puntacana Resort and Club. The hotel is part of the luxury hotel collection, The Leading Hotels of the World.

Design awards

In 1967 and 1968, de la Renta won the Coty Award (the U.S. fashion industry “Oscars”) and in 1973 was inducted into the Coty Hall of Fame.

From 1973 to 1976, and from 1986 to 1988, he served as President of the CFDA. He is also a two-time winner of the American Fashion Critic’s Award and was inducted into the Fame in 1973.

De la Renta’s talents received continual international recognition. Among them, he received the Council of Fashion Designers Designer of the Year Award in 2000 and in 2007 (tied with Proenza Schouler). In February 1990, he was honored with the CFDA Lifetime Achievement Award. King Juan Carlos of Spain bestowed de la Renta with two awards, the Gold Medal of Bellas Artes and the La Gran Cruz de la Orden Del Mérito Civil. He was recognized by the French government with the Légion d’honneur as a Commandeur.

Oscar de la Renta was named to the International Best Dressed List Hall of Fame in 1973.

The Dominican Republic honored him with the Order of Merit of Duarte, Sánchez and Mella and the Order of Christopher Columbus. De la Renta founded the Casa Del Niño orphanage in La Romana .He contributed extensively in the construction of a much needed school near his home at the Punta Cana Resort and Club in Punta Cana.

De la Renta held dual citizenship in the Dominican Republic and the United States. He was an Ambassador-at-Large of the Dominican Republic.

De la Renta served as a board member of the Metropolitan Opera, Carnegie Hall and WNET. He served on the boards of several charitable institutions such as New Yorkers for Children, the America’s Society. He was chairman of the Queen Sofía Spanish Institute. He received an honorary degree from Hamilton College (New York) on 26 May 2013.

In February 2014, Oscar de la Renta recreated his entire spring presentation, Designed for A Cure 2014 collection, to raise money for the Sylvester Comprehensive Cancer Center at the University of Miami Leonard M. Miller School of Medicine.

In 2014, de la Renta was the recipient of the Carnegie Hall Medal of Excellence.




Blumarine was established in 1977 by Anna Molinari and her husband, Gianpaolo Tarabini in the town of Carpi, Italy. The unique name stems from the pairs love of the sea. Just three years later the brand made its first appearance at Modit in Milan. Molinari took Home the title of “Designer of the Year”. Soon after in 1981, Blumarine made its debut on the runway during Milan Fashion Week. The success of the core brand lead to the Creation of Miss Blumarine, a diffusion brand aimed to target 4-10 year old girls.

Fast Forward three years later to 1986 and the world witnessed the first collection of Blumarine Wholly designed by Molinari. As 1990 rolled around Blumarine’s first mono brand boutique opened in Milan. The brand expanded as a home collection was introduced in 1992. That same year Blumarine partnered up with fashion photographer, Helmut Newton, to shoot an ad campaign for the brand. The campaign was a huge success. By 1994 the house had branched out into 400 retail outlets worldwide. Blumarine made its mark in Asia by 1996 as two boutiques opened up in Singapore and Seoul. Molinari signed a license agreement with Bellantuono Bridal Group in 1997 for the production and distribution of the house’s newly launched bridal line.

Blumarine further expands on the Asian market as another mono brand boutique is opened in 1999 in Taiwan’s capital of Taipei. To celebrate the turn of a new millennium, Blumarine opens a mono brand boutique on Tokyo. The brand also helps curate an exhibition which displays the Highlights from 1991 till 2000. While making its way into Hong Kong, Blumarine also strengthens its Italian roots by opening its first boutique in Rome. The worldwide success of the brands leads to the launch of Miss Blumarine Jeans (ages 4-14) and Miss Blumarine Baby (0-36 months). In 2005, Molinari’s own son, Gianguido Tarabini, takes over as CEO of the Blufin group. Two years later the brand’s first Cruise collection was debuted. A shift in the company is evident as Rossella Tarabini, Molinari’s daughter resigns the role of creative director. However, she continues to supervise the brands campaign ads. By 2009, Blufin opened its new showroom in Milan.

Meanwhile that same year,a set of new stores opened up in Qatar, Dubai, and Korea. The start of a new decade was celebrated with the opening of new stores in Paris and Kuwait City. In addition, in 2011 a licensing deal was signed with De Rigo Vision S.p.A eyewear for Blugirl & Blumarine. A year later Blugirl opened its stores to new customers in Riyadh and Kiev. In 2013 there was an experimental shift in the aesthetics of the brand. The Fall/Winter collections show an ultra-contemporary side to Molinari. However, soon after she reverts to her usual sensual style and remains the queen of roses and romance. The brand’s own book “Anna Molinari Blumarine” published by Rizzoli was launched in 2014. Another major ad campaign for Blumarine was realized as photography duo Inez and Vinoodh team up with Julia Hastrom for the Fall/Winter ad campaign. By 2017 the brand was happy to celebrate its fortieth anniversary. In this recent year legendary model, Amber Valletta, became the face of Blumarine Spring/Summer ad campaign. We can only wait to see what the Blufin group has in store for us next.


The spotlight on the bulmarine collection is on lightness and an approach to femininity that is essential and decisive. The silhouettes are fluid and romantic. A flawless sense of colour along with the romanticism and artisanal flair of our workmanship eloquently express the brand’s DNA. The collection, known for its leopard-rose print, is rarely without a splattering of sequins. The signature pieces include the Blumarine T-shirt with the logo spelled out in Swarovski crystals and a cardigan with fur trim. The aesthetic has also fared well on an international level; the collection was carried in over 1,000 retail outlets, and reportedly turned $154 million in profits in 2007. The latest collection of Blumarine woman reflects an elegance and sensuality. It’s an emotional journey through passion and pure feelings. The couple travels on a vintage cabriolet surrounded by unspoiled nature seeking for a romantic getaway.

Blumarine launches the new “We are in love with Salvatore Piccione” capsule collection

The our-handed capsule collection with the young designer Salvatore Piccione. The collaboration Salvatore Piccione” weds the elegant and timeless style of the Blufin Group brand to the Sicilian designer’s contemporary vision. The contemporary style perception perfectly fits with Blumarine’s DNA – a feminine, sensual and refined woman, season after season.


Collection perfectly harmonizes with the brand’s new retail strategy, which wants to consolidate its role in markets where it’s already taking the lead and develop more globally in its target countries so as to increase the sales volumes and create new trading opportunities. Moreover, they expanded the pool of target customers to reach a younger public who, besides buying in stores, is increasingly opting for the world of internet and online stores.


Francesca Amfitheatrof


Francesca Amfitheatrof was born in May 1969 in Tokyo.

Her father is an American journalist while her mother is an Italian publicist.

Francesca lived her life with a suitcase in hand, weaving different cultural ties that have forged its creativity.

She Studied from Central Saint Martin, Chelsea Art School and The Royal College of Art the design schools were she learned the techniques of processing the jewels that today make the world dream. Led by a good star is at the Royal College of Art that the jewel designer meet Giovanni Corvaja.

The goldsmith artist, born in Padua in 1971, thaught her and helped her to create different gold alloys. Not only, within the four mentioned school program, has Amfitheatrof confronted an entirely Italian reality. Alberto Alessi himself signed the contract with the company. Francesca Amfitheatrof collaboration begins in 2000 and over the years continued with a strong product character and incisive design. His most celebrated creation is the Amfitheatrof: a polished steel cup with pierced applications, now also proposed in Extra Ordinary Metal decoration that rediscovers Etruscan Etruria. Francesca, despite a succession of respectable collaborations, is remembered for its fruitful collaboration with Tiffany & amp; Co.


After her successful collaboration with the Italian company, she dedicated her time to first collection of silver jewelry line that was exhibited in the White Cube Gallery of London in 1993. A famous art dealer in kingdom, Jay Jopling he believed in her talent. In continuous search for a creative balance, Francesca carries out activities throughout the world and embraces different types of artistic universes. It is right to mention the exhibition “Cornucopia” by Damien Hirts al Museo Oceanographic of Monaco and the exhibition “Agony and Ecstasy”, curating twenty-three works of the contemporary art collection by Francois Pinault. Later, in 2013, she curated the solo exhibition on the Asian continent, entitled “The Sleep of Reason”, working closely with Chapman. In Italy Francesca Amfitheatrof has worked alongside the activities of maison Guccinell’eponimo museo. In Florence she is worked as Head Curator with the video art “Amore e Morte” (2011)of American artist Bill Viola, “Lo Spirito vola” by Paul Fryer and with the exhibition “Early Works” (2013) by Cindy Sherman.


Her elegant, personal and inspiring aesthetic code impressed everyone in the industry.

Her projects are constantly inspired by the universe that surrounds it with no exception whatsoever on art, architecture and nature. Enhancing the structure of a jewel is the prerogative that Francesca has to emphasize in every collection. Precious gemstones shine on a lively surface and forged by the designer’s extreme creative voluptuousness.



Before collaborating with the American label, Francesca has lent her creativity to fashion houses like Chanel, Fendi and Marni. The high-end fashion jewelry company, founded in 1837 by Charles Lewis Tiffany and John B. Young in Manhattan, where she was appointed as the design director. Her first collection was launched in 2015 and was sealed by an advertising campaign shot by Craig Mc Dean. The following are the collections “Victoria Bows & Infinity” (2015),  “Return to love” 82016, “1837” (2017), “ Collectibles” (2017), and “Sweet Nothings”(2017).Francesca has also worked for the Haute Couture collections of the label by developing the Tiffany Blue Book Collection, with two hundred and fifty unique pieces. The collections were titled “The Art of the Sea” (2015), “The Art of Transformation” (2016) and “The Art of the Wilde” (2017).


The collaboration with Louis Vuitton

On April 16, 2018, the jewelry designer was named creative director of the luxury jewelry segment of Louis Vuitton. “Michael Burke, President and CEO of Louis Vuitton, is pleased to welcome Francesca Amfitheatrof,” reads a note sent by the company.

“Amfiteatrof’s creative flair, experience and background will help shape the Louis Vuitton jewelry and watch categories,” concludes the comment




Tommy Hilfigher

Tommy Hilfiger

  1. The Origin
  2. Early life
  3. Finding Tommy (1984–1990s)
  4. 1990s – 2004
  5. 2005- 2011
  6. 2012-2016
  7. Recent years
  8. Brand status
  9. Charity work x Tommy Hilfiger

The Origin

Thomas Jacob (born March 24, 1951) is an American fashion designer best known for founding the lifestyle brand Tommy Hilfiger Corporation in 1985.After starting his career by co-founding a chain of record stores in upstate New York in the 1970s, he began designing preppy for his own eponymous menswear line in the 1980s. The company later expanded into women’s clothing and various luxury items such as perfumes, and went public in 1992.

Hilfiger published his first book in 1997, titled All American: A Style Book and he has written several since, including Tommy Hilfiger through Assouline in 2010. Hilfiger’s memoir, American Dreamer: My Life in Fashion & Business, co-written with Peter Knobler,was published November 1, 2016. Hilfiger’s collections are often influenced by the fashion of music subcultures and marketed in connection with the music industry, with celebrities such as American R&B artist Aaliyah in the 90’s.

Contestants in the CBS reality show The Cut competed for a design job with Hilfiger in a similar fashion to The Apprentice. Hilfiger sold his company for $1.6 billion to Apax Partners, and it was sold in 2005 and again he sold in 2010 to Phillips-Van Heusen for $3 billion. He remains the company’s principal designer, leading the design teams and overseeing the entire creative process. Hilfiger was awarded the Geoffrey Beene Lifetime Achievement Award from the Council of Fashion Designers of America in 2012.

Early life

Hilfiger open a clothing store with is two friends Opened in 1971 as People’s Place, the first store was located in downtown Elmira in what is now the site of First Arena, and had a hair salon, a record shop, and rock concerts in the basement. To stock the store, Hilfiger and his friends would drive to New York City to buy clothing such as bell-bottoms, peasant blouses, and leather jackets. Slightly unsatisfied with the clothing he bought from other suppliers, Hilfiger began sketching his own designs, and would later write that “designing made me happier than anything I’d ever done. I knew from that early work that designing would be my life.”

Despite its initial success, after seven years of selling “hippie supplies like bell-bottoms, incense and records out of ten stores, the People’s Place went bankrupt in 1977, when Hilfiger was 25.He’s often referred to this point in his life as his real-world MBA. At this point Hilfiger enrolled in classes on commerce and the business side of the fashion industry. After then moving to New York City and working for several different labels, he set up a company called Tommy Hill in 1979, forming a design team at the age of 28. One of his first clients was Jordache Jeans, and as Hilfiger’s company expanded beyond denim he spent time in India, learning more about his trade: “I would sit in the factory with my pile of sketches and watch them being made, tweaking as I went. There’s no better design school in the world. In 1981 he founded the company 20th Century Survival, and the following year he founded Click Point, which designed women’s clothing.

Finding Tommy (1984–1990’s)

 After Tommy Hilfiger went through several iterations, searching for more stability, Hilfiger was relieved to be offered a design position with Calvin Klein. However, after he accepted the Calvin Klein position but before he had begun working, he was approached by businessman Mohan Murjani, to pursue his goal of designing and heading a men’s sportswear line. Murjani backed the necessary investment for Hilfiger to establish his own brand. Later Hilfiger oversaw the design of the Coca-Cola clothing line for Murjani.

“Waiting to form my own eponymous line, came from a desire to create something that wasn’t out there already. I was really in tune with the market, I knew what existed, and I wanted this to be different. Maybe it’s the small-town boy in me, but I’ve always loved the prep school look, traditional Ivy League, and the clothes that sailors and jocks wear. I wanted to take these familiar old things and give them a more laid-back attitude, to make them modern and cool, with Tommy Hilfiger Corporation in 1985, finally, I felt like I was doing work that felt natural, which felt good. The brand we were building felt so honest, so true to whom I am that it didn’t feel like a struggle at all.”


Professed lifelong fans of rock and roll, Hilfiger’s collections were often influenced by the fashion of music subcultures. The clothes are also marketed in connection with the music industry, and as early as 1993 Hilfiger was an official sponsor for Pete Townsend’s Psych derelict tour. Hilfiger has also sponsored several musical events, including Sheryl Crow’s If It Makes You Happy tour in 1997, Britney Spears 1999…Baby One More Time Tour as main sponsor, and Lenny Kravitz’s 1999 Freedom tour. By the mid-1990’s, Hilfiger’s style of clothing was popular with both the American “preppy” scene and as hip hop fashion. American R&B icon Aaliyah became the much-publicized spokesperson for Tommy Hilfiger Corporation in 1997.

Hilfiger had a cameo in the fashion spoof Zoolander in 2001, and from 2002 to 2006 Tommy Hilfiger Inc. owned the naming rights to the Tommy Hilfiger at Jones Beach Theatre Venue. Largely due to declining sales in the early 2000’s, Hilfiger began reworking the brand, striving to retain the designer brand exclusivity of the Hilfiger label by signing a deal to distribute the best-selling Hilfiger lines at Macy’s only. The Tommy Hilfiger Corporation continued to work closely with musicians into the 2000’s, focusing on fragrances as well as clothes. Sweet face Fashion, which owns the J.Lo by Jennifer Lopez line, was bought out by Tommy Hilfiger in 2003. True Star, a fragrance endorsed by Hilfiger and released in 2004, featured Beyonce as its poster girl. The Tommy Hilfiger Corporation company had revenues of approximately $1.8 billion and 5,400 employees by 2004.


A CBS reality show of 2005, called The Cut tracked the progress of sixteen contestants as they competed for a design job with Tommy Hilfiger and their own fashion line under Hilfiger’s label. The show progressed in a similar fashion to Donald Trump’s The Apprentice. After a final competition that involved setting up the display window for Macy’s Herald Square location in New York, Hilfiger chose Chris Cortez as the “next great American designer In 2006, Tommy Hilfiger sold his company for $1.6 billion, or $16.80 a share, to Apax Partners, a private investment company. Hilfiger, Rives, and Bar Refaeli co-hosted the Bravo special program Tommy Hilfiger Presents Ironic Iconic America. Based on the book Ironic Iconic America written by Hilfiger and designer George Lois., the program examined how pop culture has influenced American tastes and styles. Hilfiger was a guest judge on an episode of Project Runway, and he presented the Best African Artist award to Akon at the 2010 World Music Awards in 2009

Phillips-Van Heusen, owner of Calvin Klein, bought the Tommy Hilfiger Corporation for $3 billion in March 2010. The Tommy Hilfiger online and in-store ad campaign called “Meet The Hilfiger’s” began in August 2010 and ran through August 2011. Hilfiger and a partner signed a contract to buy the Metropolitan Life Insurance Company Tower building for $170 million, planning to transform it into Hilfiger’s first hotel, with luxury condos. Hilfiger backed off the project in September 2011. A guest judge on the finale of Project Runway: All Stars along with Ken Downing in 2012 shortly afterwards he served as a fashion consultant to contestants on season 11 of American Idol


Hilfiger was instrumental in the creation of the Marc Anthony Collection in 2012, as Marc Anthony had never been interested in the fashion business until Hilfiger called him and convinced him a line was worthwhile. In 2012, Hilfiger was awarded the Geoffrey Beene, Lifetime Achievement Award from the Council of Fashion Designer of America. Global sales in retail for the brand Hilfiger remains the company’s principal designer, leading the design teams and overseeing the entire creative process. They collaborated with model Gigi Hadid on clothing designs launching the TommyXGigi clothing collection in 2016, Hilfiger announced that he was working on his memoirs. The book was written chronologically over a year in 2015, with Hilfiger explaining “I was hesitant to write it, but thought I better do it now because someday I may forget. Co-writer Peter Knobler had full access to interview friends and family, with Hilfiger citing the candor of Diane von Furstenberg’s memoirs as an inspiration. Calling the writing process “great therapy” and “interesting, Hilfiger asserted that he “wanted to give people a sneak peek of what goes on behind the curtain of how the fashion industry works.” He read selections from the book in June 2016 at the Literacy Partners Evening of Readers and Gala Dinner Dance. Hilfiger’s memoir, American Dreamer: My Life in Fashion & Business, co-written with Peter Knobler, was published November 1, 2016. In a statement, Hilfiger described it as “a road map of the moments that have defined both my [40-year fashion career] and my personal life, and the book covers his childhood, his early business ventures, and his later life in fashion. With Kirkus Reviews calling it “an honest, straightforward, mostly entertaining autobiography, Hilfiger made an appearance for the book at the Miami Book Fair shortly after its release. American Dreamer appeared on the New York Times Best Sellers List in December 2016.

 Recent years

The brand will hold its ready-to-wear show in Los Angeles, in the first time the brand will not be part of New York Fashion Week, on February 8, 2017.Tommy Hilfiger has launched its spring Adaptive collection campaign in 2018. The digital campaign celebrates individuality and features Paralympic gold medalist Jeremy Campbell, motivational speaker Mama Caxx, dancer Chelsie Hill, and chef Jeremiah Josey. Tommy Hilfiger launched its first adaptive collection for children in spring 2016 and expanded to include a men’s and women’s adult collection for fall 2017, marking the first time a global fashion brand featured apparel to accommodate the needs of people with disabilities. Tommy Adaptive mission is to be inclusive and empower people of all abilities to express themselves through fashion. Designed with the end consumer in mind, the Tommy Adaptive collection features modified closures and adjustable details.

Driven by a commitment to innovation and modern style, the spring 2018 collection offers new product modifications including, seated options for tops and bottoms, bungee cord closure systems and updated Velcro brand closures.



Tommy Hilfiger  men’s, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Menswear, Underwear and Swimwear, starting spring 2018.The partnership reflects Tommy Hilfiger’s strategic commitment to building on its strong menswear heritage and further drive the global growth of its men’s business, bringing the next generation of fans to the brand. The campaign features It features exclusive video teasers, print, online, and out of home media placements, and will be supported by unique consumer activation that continue to bring the brand’s unique perspective on pop culture to life around the world. The Tommy Hilfiger men’s campaign will run alongside the brand’s dedicated women’s advertising, featuring global women swear brand ambassador and international supermodel GiGi Hadid. The campaigns fused when Lewis Hamilton and GiGi Hadid took the wheel of a Mercedes-AMG GT S car at the Pocono Raceway and recorded their first drive together around the track in a dash cam shot video, directed by Matt Baron, that shows their reactions to the other’s driving skills.

Tommy Hilfiger has launched its spring 2018 Tommy Jeans capsule collection and campaign. The spring 2018 Tommy Jeans men’s and women’s capsule collection features denim essentials, injecting an irreverent twist into the brand’s sailing heritage through bold neon yellow pop colors, and re-imagining its iconic logo in a modern nautical flag design throughout. The men’s iconic pieces include a color-blocked sailing jacket, loose-fit denim jacket with nautical-style “stretch” flag logo on the back, neon yellow sweater, white hoodie with Tommy Jeans graphics on the arm, blue relaxed-fit jeans, and loose-fit chinos. The capsule also includes the Icon shoe, bringing back the original Tommy Hilfiger ‘Fly’sneaker that launched in 1997.

A celebration of individuality, diversity, and the brand’s music heritage, the campaign features up-and-coming artists Jelani Blackman and IAMDDB, singers Paloma Ford and Salma Slims, and models and influencers T-Bone and Rei.

 Brand Style

The Tommy Hilfiger brand is an example of a designer label. While Hilfiger’s earliest designs drew on 1960’s counterculture and fashion, His designs typically draw from classic American New England styles since 80’s. His initial lines for the Tommy Hilfiger Corporation were primarily designed to appeal to young men looking for designer clothing, and Tommy Hilfiger became one of the most prominent brands in 1990’s sportswear, with Polo Ralph Lauren, Calvin Klein, Nautica, DKNY, and Donna Karan also popular. Each of these companies created distinctive wardrobes based upon stylish but wearable, comfortable and interchangeable multi-purpose clothes, all with a focus on luxury.

Hip hop fashion at large began incorporating the Hilfiger brand in the 1990’s, and when Snoop Doggy Dog wore a Hilfiger sweatshirt during an appearance on Saturday Night Live, it sold out of New York City stores the next day. Hilfiger courted the new hip hop market, and rappers like Puffy and Coolio walked during his runways shows. Specific items like Tommy Hilfiger carpenter jeans became particularly popular, with the trademark logo displayed on the hammer loop. Hilfiger continues to maintain multiple fashion lines, some focused on wearable “casual” clothes while others take on various haute couture commissions. Aside from the preppy styles of his youth, Hilfiger has also always been influenced by the style of a wide variety of American icons, including Grace Kelly, James Dean, Deborah Harry, Iggy Pop, Farrah Fawcett, Steve McQueen, Jackie and John F. Kennedy, and Andy Warhol. Many of his designs draw prominently from the styles of hard rock and the pop music industry.

Charity work x Tommy Hilfiger

Hilfiger launched The Tommy Hilfiger Corporate Foundation in 1995. With an emphasis on health, educational and cultural programs, the organization supports charities that focus on at-risk American youth. Tommy Hilfiger was one of several sponsors along with Moet and Chandon, Christie’s Auction House, and The Advocate of the charity LIFE beat – The Music Industry Fights AIDS, in 1998.He is also personally involved in charities and causes such as Autism Speaks and the MLK, Jr. National Memorial Project Foundation, and he has served on the board of directors for The Fresh Air Fund, a New York-based group that helps underprivileged children attend summer camp. The Fresh Air Fund Camp Pioneer program was renamed Camp Tommy in 1999, in honor of Hilfiger’s patronage.

Hilfiger has designed limited-edition handbags in since 2008 to support Breast Health International (BHI), an international organization focused on finding a cure for breast cancer. A portion of the handbag sales proceeds are donated to BHI’s Fund For Living program, with celebrity ambassadors appointed for each seasonal campaign. Claudia Schiffer and Naomi Campbell modeled the BHI bag in a photo shoot with photographer Patrick Demarchelier, in 2013.

Millennium Promise, a non-profit organization focused on eradicating extreme poverty, hunger and preventable disease in impoverished regions, classifies Hilfiger as a Millennium Promise MDG Global Leader, and in 2009 Hilfiger made a five-year $2 million commitment to Millennium Promise. The donation went towards relief efforts in a Ugandan city, with the aim of improving residents’ access to necessities like clean water, education, and farming techniques. All philanthropic activities of The Tommy Hilfiger Corporate Foundation were renamed Tommy Cares in 2012, a wider-reaching global initiative that further integrates the brand’s non-profit partnerships, charitable contributions, and employee involvement. On a global scale, Tommy Cares continues to support organizations such as Save the Children, the World Wildlife Fund, War Child, and Millennium Promise. Hilfiger and his wife are on the board of Autism Speaks as of 2012, and through the organization, Hilfiger became a sponsor of the Golden Door Film Festival in September 2014